Most of you probably know this already, but the automated pool cleaner, Kreepy Krauly, has its origins in South Africa. The Kreepy Krauly story started in 1951 when Ferdinand Chauvier moved to South Africa with his family from the Belgian Congo (now the Democratic Republic of Congo). His son (Daniel Chauvier) grew up and began selling pool equipment and chemicals door to door. It soon became obvious that pool owners disliked their pools because they were struggling to keep them clean.
Daniel discussed the probability of an automatic pool cleaner with his dad. Soon both of them put designs together (thanks to his dad’s engineering background) and by 1974 they had their first prototypes. By 1978 the first Kreepy Krauly models were rolled out and today they are being used all over the world. The brand has become a household name in South Africa since then. Over the years Kreepy Krauly products have been exported to the USA, Canada, Europe, the Middle East, the rest of Africa, Australia and other parts of the world. Over 1.5 million pool clears have been sold internationally.
About a week ago Kreepy Krauly made a brave move by getting their feet wet in the digital space with a great mockumentary-style branded video. We get a glimpse into the life of Kris Junior (Jason Goliath), a Kreepy wrangler whose life is defined by his obsession with hunting the pool cleaner ‘creature’. He now faces even more of a challenge while stalking his target, due to its evolved noise reduction elements. This is definitely one of the most proudly South African and funny things that I’ve seen in 2013. Check out the awesome video below:
Funny as hell, right? Leave a comment and let me know what you think. Feedback is appreciated and welcome here. Kreepy Krauly understands that although the in-store environment is significant for their brand, it is imperative to communicate to new and existing consumers online via channels such as YouTube. “Kreepy Krauly owes its local and international success to our continuous innovation. It is important not only to improve our products, but also our communication methods. We realise the growth of the YouTube platform, especially in South Africa, and the need to develop strong brand narratives as opposed to disruptive advertising.” Says Hermias Nel, National Sales and Marketing Manager at Pentair Water, South Africa.
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