I consider myself very fortunate. Why? I had a great childhood growing up, I’ve never been unemployed, I’ve always had a roof over my head and I’ve gone to bed hungry. Sadly there are millions of people in South Africa and around the world today that are not so fortunate and lucky.
In South Africa, 3.3 Million children go to bed hungry every night and 3.165 million children live with household hunger. Malnutrition is associated with more than half of all childhood deaths (one in 10 children suffer from severe malnutrition). 50% of South African children have calcium, iron and zinc deficiencies and one in five children has stunted growth due to poor nutrition.
October is World Hunger Month and today (the 16th of October 2014) is World Food Day. KFC wants you to see hope through the eyes of the children of South Africa. When you see hope through the eyes of a child, you see the world in a different way, because children always believe that tomorrow will be better. They know that one day they will be doctors, astronauts or police officers. KFC wants you to help them help these kids to reach their dreams and aspirations by Adding Hope.
With the Add Hope national feeding initiative, KFC is making a difference, R2 at a time. Whenever you stop or drive through your local KFC to order your favorite meal, you can add hope for only R2. This R2 goes directly to buying a meal for a hungry child.
The KFC Add Hope initiative has raised over R210 million over the last 6 years and currently over 70,000 children in need receive food on a daily basis (via 90 carefully selected national and community beneficiaries) through this program.
So, do your bit for a good cause. Add Hope next time you order a KFC meal and help a child make their dreams come true during World Hunger Month.