Great news for Skateboarding Fans! The Maloof Money Cup is returning to South Africa for its second edition from 28 to 30 September 2012! The event will take place in Kimberley in the Northern Cape province.
The Maloof Money is considered to be the world’s premier showcase for professional and amateur skateboarding! It’s also tagged as the richest event of its kind with a prize purse of a whopping R4 million.
The Maloof Money Cup will take place at the Kimberley Maloof Skate Plaza. The event will feature some of the top skateboarders from around the world on the magnificent street and vert sections of the world class state-of-the-art course. Top professional contenders and South African amateurs will be battling it out for the world champion titles in the various disciplines.
According to Joe Maloof (the founder of Maloof Skateboarding and the owner of The Palms Casino Resort in Las Vegas) they are delighted to return to South Africa. They were absolutely overwhelmed by the positive reaction from the South African public during the first event in 2011. The government and people of the Northern Cape Province embraced the concept and they were amazed by the incredible hospitality. They were especially proud of the reception they received from the local skateboarding community and the wonderful natural talent and enthusiasm expressed by skateboarders across South Africa. This year’s world championships, the biggest skateboarding contest in the world, promises to be bigger and better than ever and they can’t wait to return to sunny South Africa.
The 2011 edition of the Maloof Money Cup was the first time that this world class event left American shores and proved to be the biggest sporting event ever to be hosted in the Northern Cape. Kimberley was literally invaded as thousands of spectators and skateboarding enthusiasts descended on the town for the contest from all over. The Maloof Money Cup made a significant economic impact on the regional economy – accommodation facilities, restaurants and tourism attractions were filled to capacity.
Following the unprecedented success of the inaugural event, Maloof Skateboarding announced recently that they have extended their contract with the Northern Cape as hosts of this exhilarating event to five years. That’s pretty awesome for the Northern Cape if you ask me. Arguably this will transform Kimberley into the skateboarding capital of the world. This is a huge possibility, professional skateboarders have proclaimed the state-of-the-art skate plaza as the best of its kind in the world.
Hosting the Maloof Money Cup has formed a crucial part in the repositioning of the Northern Cape Province as the prime destination for adventure and extreme sports in the country, but also gave the provincial government the opportunity to engage with the youth of the province. John Block (the Northern Cape MEC for Finance, Economic Development and Tourism) has said that the 2011 Maloof Money Cup was undoubtedly a huge success in terms of global media exposure and economic benefit to the province. He also noted that the impact it had on the youth of our province was unbelievable. The Maloof Money Cup presented a lifestyle alternative to them that is accessible and affordable and could be the catalyst for huge socio-economic changes in the future.
During the run-up to the event, the provincial government will continue to take the message of skateboarding to the streets with the Skateboarding for Hope community outreach programme. In addition, skateboarding road tours and public qualifier events will be hosted across the country to identify budding skateboarding talent. Three Pro Tours will feature some of the top riders in the world and will help in creating awareness of skateboarding as one of the fastest growing sports in the world amongst local communities.
This is a video clip about the 2011 Maloof Money Cup:
For more information, check out the Maloof Money Cup website. You can also follow @MMC_SouthAfrica and @MaloofMoneyCup on Twitter for regular updates. The official hashtag for the event is #MaloofSA. If you’re on Facebook, check out the Maloof Money Cup South Africa Page and the Maloof Money Cup International Page for updates. Tickets to the Event can be bought via Computicket.
Watch this space for regular updates in the Events category on Running Wolf’s Rant.