It’s a fact that organic traffic is the most effective way to drive visitors to your website. According to recent research, 53% of all traffic comes from organic search, while paid search only generates 27% of traffic.
However, search engines make sure that the highest quality content is included in the search results, and can be punished for bad content.
Here are 4 Types of Web Content that Cause Traffic Loss
1. Outdated information
If publications on the site contain statements or statistics that are already out of date, this almost automatically reduces its place in the search results. As a result, organic traffic drops.
Google rates content with fresh data higher. If the content is not on “timeless” topics (like recipes or relationship advice), it needs to be updated regularly. So it’s time to remember how to Write My Essay on topics relevant to your blog.
Solution: To identify irrelevant publications, use a free tool from Google Search Console. In Google Analytics, you can view statistics on clicks, impressions, average position and CTR.
If the CTR is less than 1% and the average position is between 1 and 30, the page is worth updating. Such publications can be improved by adding subheadings, illustrations (always with alt-text), facts and statistics backed up by research, and links to authoritative sites.
Don’t forget to check if the links are up to date. You can check keywords in Google Analytics using the Search Queries filter.
2. Short and useless content
Generally, Google prefers long texts, although the rankings are based on the quality of the content. In theory, if the shorter text contains better data, ideas and detailed explanations, it will outperform the competition. However, such articles are few.
On average, texts between 2,250 and 2,500 words receive the most organic traffic. And most often people share with articles from 3 to 10 thousand words. In addition, there will be more inbound links in long texts and this will increase your SERP rankings.
Solution: on the one hand, it takes a long time to write a large post. On the other hand, it gives better results. But this does not mean that you should give up short texts.
The best way is to find a balance. Long posts increase organic traffic and rankings, while short posts help you connect with your audience.
Try to write short posts on hot topics every week, and once a month prepare a large text on some “eternal” topic. It’s much better to write a complete sleep guide than four tips articles that take 2 minutes to read.
3. Automatically generated text
It is very tempting to use text materials that are written by the program. It’s fast and costs little to nothing, but content like this is unlikely to attract organic traffic.
Solution: if your resource has such texts, you need to rewrite them and add unique ideas, statistics and data. Use trusted sources, preferably sites with high domain authority.
If the articles will not be useful even after editing, they should be completely removed from the site.
Don’t feel like giving up text generation programs? Use the resulting material as a base. Add unique thoughts, facts with links to it.
4. Keyword stuffing
Keywords in the text help search engines find content more easily. But their abundance is catching the attention of Penguin, a component of Google’s algorithm. If he determines that there are too many keywords, organic traffic will drop significantly.
Solution: there is no strict rule. However, search engines respond well to pages where the keyword density is around 0.5%, or 1 key in 200 words. To calculate it, you can use the formula:
Keyword density = (number of keywords in the text/total number of words in the text)*100
For example, if the key was used 15 times in a 1000-word article, it turns out: (15/1000) * 100 = 1.5. This is a very high density and should be cut in half at least.
You can also replace keywords with synonyms or semantically similar expressions. Certain types of content can subtly harm the site’s organic traffic. To prevent search engines from downgrading it, make sure it is free of outdated content, short and useless posts, auto-generated text, and keyword-laden posts. Remember to write for readers, not search engines.
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