The progress and performance of a website is dependent on several factors. A website cannot attain success if a proper search engine optimization procedure has not been executed.
To execute the SEO procedures effectively and in a productive manner, it is important to use quality SEO tools. Picking a random tool for a SEO task is not wise thinking in any way.
Here are the top five SEO tools for 2019
1. Domain Authority Checker
These days, domain authority is termed as a highly important metric for judging website performance. This metric was introduced by Moz and is used by all reputed websites. Checking the domain authority of a website is important because it decides the SEO position as well. Today, if you glance at the websites holding top SEO positions, all of them have high DA scores.
The Domain Authority Checker is simple to use. To use it, you simply need to insert the website address and the DA score would be calculated. If it is on the lower side, you can reach the conclusion that you need to make improvements to the website. A low DA score can be due to numerous reasons including lack of backlinks. If the DA score of your website is low, compare your website with competitors that have a better DA score. Using the domain authority checker, you can easily determine the DA score of any website.
2. Ahref Tool
This tool is amazingly helpful when it comes to competitor analysis. For any website, it is important to keep a close watch on the rivals. At times, you may not be getting enough user clicks while your competitors may have a high consistent count of traffic.
Through the Ahref tool, you can get various details about competitor websites including keywords being used. It is extremely important for a website to have the correct keywords inserted in the content.
Ahref also highlights the backlinks that you are missing on. Backlinks play a key role for reputation building and improving the rank of the website. The more backlinks a website has, the better would be its rank. By using this tool, you can get the backlinks for your website. This eventually results in better SEO ranks, more traffic and increased organic searches.
If the rank of one of your competitors has gone up instantly, it simply means that your website would be ranked at a lower position. Even a decline of one position causes major difference. A website that is ranked on the fourth position on the first page of results would not have the same traffic as the one ranked on the third position.
3. SEMrush
If you talk about tools recommended for SEO audit of a website, SEMrush is one of the best alternatives available. It is important for an online brand to keep a check on its competitors if it has to succeed at all times.
With this tool, you can track the position of any of your competitors. This is important if you want your website climb the SEO rank ladder. You need to identify gaps so that you know where extra effort has to be invested.
Users can also perform complete backlink audit. If you want to see which backlinks are being used by a website more successful than you, the information can be extracted from SEMrush. This tool helps you in executing an end to end audit of any competitor website.
4. Google Analytics
At times, website owners do not pay attention to how their website is progressing. To make a website successful, you need to keep a continuous watch on your website. If you do not monitor the website progress regularly, you would suddenly realize that the visitor count has dropped down by a major margin. With Google Analytics, you can get a complete picture of your website at all times.
One of the key features of this website is traffic monitoring. How do you know that a particular website is having more successful business ventures than you? A website would only have better business volumes when it has more traffic. When more people visit a website, the sales volumes increase because a higher count of people shows interest. Google Analytics is an amazing tool for comparing your website with your competitors.
Google Analytics highlights the backlinks that a website has. If your traffic rate is not as good as your competitors, it may be because of lack of quality backlinks. If reputed websites are pointing towards you, it increases the authority of your website. Backlinks have an impact on the SEO position of a website as well. Google allocates a position for a website on the basis of numerous parameters and number of quality backlinks is one of the important ones.
5. Google Search Console (formerly known as Google Webmaster Tools)
It is good to know about the issues that exist with your website but that is not all that needs to be done. You need to have suitable suggestions so that the addressed problems can be solved in quick time.
Google Search Console offers features to perform end to end tracking for any website. You can know about backlinks, position tracking and various other parameters.
It is important for website owners to know about the indexing status of their website. At times, websites undergo complete recreation and the new pages do not get indexed. As a result, users do not view them when they generate a relevant search.
This is something that you need to know about. Website owners should always assure that all the pages are indexed. Users would only be able to view pages that have been indexed successfully.
With Google Search Console, you can check the indexing status of your website. One of the core reasons of traffic rate reduction is one of the key pages not being indexed. For instance, consider that the most important details of your products are on the “services” page.
If this page is not indexed successfully, your customers would only be able to view the home page or other indexed pages. The sales volumes of your brand would go down because people would not be able to view the most important page of your website.
I hope that you find at least one of these SEO tools useful. If you do, feel free to share this article with your friends. Sharing is caring after all.
Watch this space for regular updates in the Technology category on Running Wolf’s Rant.
