Looking for ways to get quality Instagram followers? This article gives you useful tips to achieve that goal.
Did you know that Instagram may have over 1 billion users but the Facebook owned visual-sharing app has approximately 95 million fake bot accounts?
To give some perspective on this:
“Talk show host Ellen DeGeneres has over 74 million followers on the platform but 58% of those followers are bots.” (According to the New York Post).
The data above means one thing. You’ll need to know how to attract quality followers that can interact and engage with your content and not fake accounts as bot followers make up for nothing but meaningless numbers.
Here are 5 tips you can follow to ensure you attract people relevant to your brand and interested in your content.
1. Use creative Hashtags
Studies have shown that Instagram posts that contain at least one hashtag get 12.6% more engagement than posts that don’t.
But using obvious hashtags like #followback or #like4like will only attract bot followers. If you want to attract quality users, you have to make use of creative, outrageous, funny and relevant hashtags.
It’s also a great idea to not only include creative hashtags to your posts, but to include them in your profile bio as well.
Here’s a great example:
Now while hashtags are great you’d want to avoid stuffing them in your posts, as using too many hashtags in your post can be detrimental – your posts will be marked as spam.
For a unique push, you could extend your hashtags to offline media such as print ads, store signs, radio and television shout-outs etc. This will boost the number of people you reach and direct real people to your page.
2. Get the help of an influencer
Instagram is the most important influencer-marketing channel and you can use this to your advantage.
Influencers already have a large number of followers who they can influence into following your brand too. If you get an influencer to give you a shout out, or recommend your brand or even write a positive review about your brand, your followers will rapidly increase.
An Australian food company known as Youfoodz made used of 81 influencers who created a total of 167 content that emphasized the quality of the menu of the restaurant and as a result of this, more than 500, 000 impressions and 70, 000 direct engagements with the brand was recorded.
Below is a screenshot of a post made by Brittany Daisy, one of the influencers:
Getting an influencer involved with your brand makes your profile visible to the thousands of followers that the influencer has and a percentage of these followers will begin to follow you because they’ll believe that if the influencer whose opinions they value has a positive opinion of you, then your brand is relevant to them.
3. Host Giveaways
Hosting giveaways on your Instagram page can tremendously increase your followers.
A great way to do this is to post your giveaways on other social media platforms where you have large followings and then redirect users on that platform to follow you on Instagram to participate.
For instance, if you post your giveaway on relevant blogs or Facebook groups all members of the group will be able to see your giveaway and follow the instructions, which will include following you on Instagram.
You could also send out free samples of your product to other bloggers, in order for them to write free reviews of your product. While writing the review, they’ll include pictures of your product and then redirect people to your Instagram page where they can participate in the giveaway.
With just one giveaway, you can get hundreds of new followers.
Doubt it? Here is proof:
For sale-oriented brands, it isn’t advisable to constantly do giveaways; you can do them occasionally, as you’ll end up only getting a large number of followers who are only interested in freebies if you do this consistently.
4. Have a Unique and Consistent Style
Developing a unique visual content style is key to increasing your followers.
You need to have a content style that is unique to you and easily recognizable to users. Don’t try to fit in and be like the rest, it will only limit your follower base.
People follow you because of what they expect you to post in the future and not necessarily because of what you have posted in the past. It is therefore important to always keep them expectant and not let them down by being inconsistent with your content style.
5. Join Engagement Groups
This strategy is very important if you are a newbie on Instagram.
Joining engagement groups in your niche is a very fast way to increase your followers. When you join these groups and become active, other members of the group will begin to follow you.
Aside from gaining more followers, joining engagement groups can also increase brand awareness, as group members will most likely mention your brand to other users.
Getting followers on Instagram isn’t as difficult as ensuring their quality and relevance to your brand. But with the 5 tips above such as including creative hashtags, giveaways and influencer marketing you can attract followers that engage with your posts and business.
If you have additional ideas to get quality Instagram followers, please share in the comment section below.
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