Author: Alycia Gordon

I'm a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. I'm a tech junkie that divides her time between travel and writing. Follow her via @meetalycia on Twitter.

Ineffective branding is like a scar on a beautiful face. It can crumble and deflate your whole seemingly perfect venture within days of its inception. According to the U.S. Bureau of Labor Statistics data, about 20% of small businesses in the U.S fail within the first year. A failing business’s underlying equation is quite simple – flawed branding can cause loopholes in the business structure. On the other hand, successful branding is a striking combo of different ingredients mixed in perfect proportions. History narrates various stories where a lousy branding campaign resulted in an absolute mess. For example, Estee Lauder released…

Read More

According to Statista Research, the number of mobile gamers is expected to increase to 2.7 billion by the year 2021. Similarly, another study by Dot Com Infoway discovered that the gaming market worldwide was $152 billion in 2019, 51 percent of that coming from mobile games. This means that, like other industries, the gaming industry is thriving worldwide due to the proliferation of smartphones. This is because smartphones offer ease-of-access and convenience to kids while playing games. Apart from this, the extended lockdown due to COVID-19 has encouraged kids to spend most of their time playing games and exploring new genres of…

Read More