Facebook Twitter Instagram
    Running Wolf's Rant
    Latest News
    • Britney Meistre heads to Hollywood to record “By My Side”
    • Artists Announced for MTN Bushfire Festival 2022
    • David Kramer Reik Liedjie Uit Vir Eseltjiesrus se Donkies
    • Nomadic Orchestra release flavourful album: “Out & About”
    • Emerger Prepares For Take-Off With “Aeroplane Park”
    • Amy Lilley releases new single: “Video Games”
    • Jeremy Loops Colabs With Ed Sheeran on “Better Together”
    • Nibs Van Der Spuy releases “Maiden of the river”
    Facebook Twitter Instagram YouTube RSS TikTok
    Home
    • Categories
      • Entertainment
      • Facts
      • General News
      • Hacks
      • Opinion
      • Photography
      • Quotes
      • Technology
    • Pages
      • Interesting Music Facts
      • Music Events
      • South African Artists & Bands
      • South African Live Music Events, Venues & Festivals
      • Submit Music Facts
      • Submit Music Festival Stories
    • Featured
    • Contact Us
    • Privacy Policy
    Subscribe
    Running Wolf's Rant
    Facebook Twitter Instagram YouTube RSS
    Home»Entertainment»Television»Banned Axe Excite “Even Angels Will Fall” TV Advert

    Banned Axe Excite “Even Angels Will Fall” TV Advert

    Henno KrugerBy Henno KrugerOct 26, 2011 Television 5 Comments2 Mins Read95 Views
    Share
    Facebook Twitter Email Telegram WhatsApp

    For those of you who did not know, Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products. Axe is owned by the British/Dutch company Unilever and marketed towards young males. Axe’s range of deodorants and other male grooming products is quite popular in South Africa. Over the years they have become renowned for their really innovative and creative TV adverts.

    axe-south-africa

    Axe Brazil teamed up with the BBH agency and has presented a new provocative advert just in its usual teasing and tongue-in-cheek style. The story is centered on the divine creatures of the universe who come down to earth and turn into mortal ones just because of Axe Excite (and the guy wearing it). “The fragrance can make you forget the rules and commitments, because even heaven can’t resist the temptation when smells this alluring scent”. I must admit that this is a bit far-fetched and some religious folks will consider an advertising angle like this to be a little blasphemous.

    The advert was banned today by the ASA (Advertising Standards Authority of South Africa) earlier today (probably for this reason).  I do think that Axe could’ve gotten away with this if they approached it a little differently. I think that if there weren’t any religious connotations with angels there would be nothing wrong with this advert.

    The advert features models Magda Klebanska (from Poland), Adewole Betty (from the UK), Frances Phillips (also from the UK), Sara Sampson (from Portugal), Josipa Jankovic (also from Portugal), Ivanovic Josipa (from Croatia) and Iva Grdic (als from Croatia). If you’re easily offended I advise you not to watch this advert below. If not, take a peak:

    If this offended you in any way, I do apologize. I’m merely showcasing a banned advert, not trying to cause a shitstorm. What do you think of this advert? Please comment on this post and let the readers of Running Wolf’s Rant know what you think.

    Watch this space for regular updates in the Television category on this blog. Feel free to share anything that you might find interesting here.

    Get updates via email
    Axe Axe Excite Banned Brazil Even Angels Will Fall TV Adverts
    Share. Facebook Twitter Pinterest LinkedIn Telegram WhatsApp Reddit Email
    Previous ArticleMy 2 cents about The Gautrain
    Next Article Photo Album: Kings of Leon @ FNB Stadium, Johannesburg
    Henno Kruger

    Blogger, Desktop Activist, Twitter / Facebook Addict, Music Festival Addict, Avid lover of South African music, Founder and owner of Running Wolf's Rant

    Related Posts

    This Classic South African Volkswagen Advert will bring back memories

    Oct 23, 20182 Mins Read232 Views

    This Classic Castle Lager Advert is still legit

    Oct 17, 20182 Mins Read178 Views

    New Cell C Advert receives flood of BCCSA complaints

    Jun 20, 20152 Mins Read18 Views

    Hilarious Rubybox Advert Released

    Dec 11, 20122 Mins Read36 Views

    Nando’s Options TV Advert

    Apr 17, 20122 Mins Read17 Views

    Vernon Koekemoer appears in Hilarious Advert for Vodacom

    Feb 1, 20091 Min Read68 Views

    5 Comments

    1. Brady Kelly on Oct 26, 2011 6:36 PM

      This is total bullshit, that humorous creativity is banned because of superstition.

      Reply
    2. Running Wolf on Oct 27, 2011 3:15 PM

      Axe Have Released This Statement Today:

      “On the 26th October, the Advertising Standards Authority (ASA) passed a ruling upholding a consumer complaint against our latest TV advert and ordered the commercial pulled from the air. The advert, showing Angels succumbing to the seductive smell of our new fragrance, AXE Excite, and falling to earth to pursue the great smelling AXE Man, was part of a global campaign and has been received with great enthusiasm around the world. The Angels have made quite an impact in South Africa, and popular news, content and social media portals were quick to report on the ruling.

      AXE South Africa respects the ASA’s decision and apologises to any consumers who may have been offended by the advert. That was never our intention. The advert has been duly removed from mass broadcast and we have resorted to showcasing some international versions of the advert on our private brand channels, including http://www.facebook.com/axesouthafrica, where consumers opt-in for the type of tongue-in-cheek, sexy and sometimes edgy content AXE is known for.

      As a show of good faith to those concerned, we have also made sure the seriousness of the matter is understood by our Angels, who will from now on try their very best to resist the seductive powers of The AXE Effect. To those AXE Men who have used, and who are continuing to use AXE Excite in the hope of seducing Angels, please note – whilst there is no individual danger of disciplinary action from the ASA, the Angels have been known to come in at quite a speed, and the use of AXE Excite is completely at your own risk.

      Due to the incredible amount of support we have received in the press and through social media, we have invited everyone to have their say on our Facebook page. So what do you think? Would you like the Angels to keep falling? Let us know.

      And don’t worry, the Angels are still permitted to host their Cloud 9 party on December 3rd, so if you haven’t already entered our competition for exclusive VIP tickets, then make sure you go to http://www.facebook.com/AxeSouthAfrica to enter.”

      Reply
    3. steffi on Oct 29, 2011 11:04 PM

      I am Christian, and when I saw the advert I was truly offended. I understand that if you are not a Christian you probably think that the rest of us who are, are making a big fuss out of nothing (its just an Advert), but see it this way, if someone offends/insults you, in front of a lot of people, how would you feel as a person? That’s what the AXE Excite advert made us feel, it offended and insulted us Christians.

      Reply
      • Brady Kelly on Oct 30, 2011 6:20 AM

        @steffi, I know several Christians, and have read comments by several more Christians, that are not offended by the advert. These Christians are different to you in that they have senses of humour, and even more importantly, they don’t assume they have the right to speak for all Christians, as you do.

        It’s narrow minded people like you, together with your arrogant and unfounded assumption that you speak for all Christians, that are a greater danger to this country that a bit of creativity that a definite minority finds offensive.

        Reply
    4. @DieOranje_Skaap on Nov 7, 2011 11:44 AM

      It did not offend me. Angels have been used a lot in the popular media and is not confined to the realm of Christianity at all. (Or in my humble opinion.)

      Reply

    Leave A Reply Cancel Reply

    You Might Like

    A quick chat with The Hellphones

    Sep 8, 201624 Views

    A quick chat with Crimson House

    Aug 23, 2017

    Review: Park Acoustics – March 2018

    Mar 16, 201816 Views

    Park Acoustics: Bouwer Bosch (Straatligkinders) Onderhoud

    Jan 28, 201918 Views

    Photo Album: Hellcats at Park Acoustics

    Nov 1, 201628 Views
    Subscribe
    Get updates via email
    You Might Also Like

    Why some casinos have scrapped their wagering requirements

    Apr 12, 202212 Views

    Social Media: How Can Comments Make Your Profile More Popular?

    Jul 31, 201924 Views

    Indonesia: 10 Facts You Might Not Know

    May 17, 201735 Views

    How to Balance Life & Work in the Coronavirus Age

    Aug 17, 202012 Views

    The Democratic Republic of the Congo: 10 Facts You Might Not Know

    Jun 21, 2010127 Views
    Follow Us
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    About Running Wolf’s Rant
    About Running Wolf's Rant

    Running Wolf's Rant has been covering the South African Music Scene and featuring interesting, funny and engaging content since 2008.

    Feel free to explore the various sections and categories. We hope that you find something howling good while you're exploring. Please share posts that you find interesting with your friends on Social Media. Share buttons are provided.

    Featured Posts

    Photo Album: Arcade Empire gigs in 2011

    Jul 3, 201433 Views

    Review: Park Acoustics – 28 October 2018

    Nov 8, 201833 Views

    Review: Our Last Night at Platteland

    Nov 21, 201824 Views
    Recent Posts

    Britney Meistre heads to Hollywood to record “By My Side”

    May 17, 202227 Views

    The Best Time For A Deep Sea Fishing Trip In Australia

    May 14, 20228 Views

    Artists Announced for MTN Bushfire Festival 2022

    May 12, 202221 Views
    Facebook Twitter Instagram YouTube RSS
    © 2022 Running Wolf's Rant. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.