Which Black Hat SEO Techniques hurt your website ranking? Today we’ll answer this question for you. It’s a fact that many webmasters struggle to optimize their online business to begin making money.
The process usually is complex and takes a lot of time and effort. As such, you might be tempted to look for shortcuts. Unfortunately, those gimmicks might end up hurting your business.
Here are 3 Black Hat SEO techniques that hurt your website ranking
1. Keyword Stuffing
This technique used to be common many years ago. Though some went away with it, today, this trick will hurt your website ranking. Today, search engines have gotten too smart that you can’t get away with this old trick.
To stuff keywords, you will use the same keywords too many times on the same page. You might be tempted to use this to make the keywords visible on various search engines. But you need to understand that when you stuff keywords, your content will not look natural.
Search engines identify content that doesn’t look natural. Since such content is not user-friendly, it will rank low. If you want to make your website rank higher in the search engine, you must use genuine steps recommended by Google.
2. Duplicate Content
Duplicating content means copy-pasting text on your website the way it is, hoping it helps your website rank in search engines. But again, that is an activity that will do you more harm than good.
Even if you don’t copy text, you should also avoid spinning text from another website since that is also a form of duplication. The duplicated text might happen accidentally, but some website owners do it intentionally. Whichever the case, your website will rank low on search engines if it has any form of copied text.
According to Digital8, a search engine marketing agency in Brisbane, search engines are programmed in a way that they expect unique text for all websites, including yours. That is why they will always penalize all websites that have copied text. But if your website runs many pages with similar text, you might want to use canonic1al tags.
3. Comment Spamming
Some marketing experts also use comment spamming to get at the top of Search Engine Result Pages (SERPs). This is a trick that used to work many years ago, but today, things have changed. Comment spamming is what happens when your site gets tons of comments that are only full of promotional links.
Such spammers are usually looking for backlinks that can either be done manually or through automated tools. If your website receives too many backlinks that also happen to be irrelevant, your website will rank low on SERPs. To disable this activity, you should restrict open commenting on your website. You should then put in place comment moderation. CAPTCHA might also help you prevent comment spamming.
Closing Thoughts
Would you like to increase traffic to your website through SEO? If that is the case, you should avoid the Black Hat SEO Techniques that we have shared in this post. Consider using proper methods to run your online business and make your website rank well. If you go ahead and use the bad techniques above, you will only hurt your business because it will never rank well on search engines.
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