Fiat is quite a settled brand in South Africa. The Italian automaker is one of the most popular vehicle brands in the country, but it’s been around a bit longer than you think.
In 1899, a group of investors, led by Giovanni Agnelli, founded the company under the name of “Fabbrica Italiana Automobili Torino” in the city of Turin, Italy. As you may have guessed, the name FIAT is an acronym for Fabbrica Italiana Automobili Torino.
In addition, the word “fiat” means “so be it” in Latin. Notably, the company is still controlled by the Agnelli family to this day. Fiat diesel engines are often used by other automobile manufacturers, including Alfa Romeo, Cadillac, Chevrolet, Citroen, Iveco, Lancia, Opel, Peugeot, Saab and Suzuki. Fiat has an interesting naming convention for its commercial vans. The famous automaker have a distinct tradition of naming is models after antique Italian coins, like Doblo, Fiorino and Ducato.
The Fiat advert I’m featuring today was on television in the 1990’s in South Africa. It’s one of those adverts South Africans will remember from their childhood and has been selected for th TV Adverts section for today.
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