Facebook Twitter Instagram
    Running Wolf's Rant
    Latest News
    • Amy Lilley Releases Mesmerizing New Single: “Miles”
    • Francois Van Coke reik “Maak Wakker” (saam Elandré) uit
    • Elle E Releases New Single: “Oh Blue Eyes”
    • Ghast release savage new single: “Lawless”
    • The Shabs release new single: “Mom Was Wrong”
    • “Innie Boland” Released by Parow, YoungstaCPT & Middelvinger
    • Imagine Dragons Announce 2023 SA Tour Dates
    • Dan Mace discovers incredible musical duo
    Facebook Twitter Instagram YouTube RSS TikTok
    Home
    • Categories
      • Entertainment
      • Facts
      • General News
      • Hacks
      • Opinion
      • Photography
      • Quotes
      • Technology
    • Pages
      • Interesting Music Facts
      • Music Events
      • South African Artists & Bands
      • South African Live Music Events, Venues & Festivals
      • Submit Music Facts
      • Submit Music Festival Stories
    • Featured
    • Contact Us
    • Privacy Policy
    Subscribe
    Running Wolf's Rant
    Facebook Twitter Instagram YouTube RSS
    Home»Entertainment»Music»5 Digital Platforms to Share and Promote Your Music

    5 Digital Platforms to Share and Promote Your Music

    Staff WriterBy Staff WriterOct 28, 2021 Music 6 Mins Read
    Share
    Facebook Twitter Email Telegram WhatsApp

    Which digital platforms can you share and promote your music on? Today we’ll answer this question. It’s a fact that it is impossible to picture today’s world without music. Music forms 90 percent of all social media interactions.

    These interactions include performances from artists, live shows, and the royalty-free music that is used when making social media videos. Apart from social media, advertisements now rely on music as well. I am pretty sure you can sing a number of your favorite advertisements.

    Digital Platform Music

    In the first half of 2021, the music industry generated $7.1 billion worth of revenues. This is significant growth compared to the first half of 2020, and the revenue generated is projected to continue growing. These figures translate to a sustainable income for any musician getting into the market, as long as they can get a large enough crowd cheering them on.

    As an upcoming musician, the first part of the process is making the music. The music-making process involves picking your genre of music and building your sound that your fans will identify you with. The second part is promoting your music.

    You only need to be conversant with the free music promotion methods available to you.  These are free platforms to upload music that promote your music to their listeners online. Take advantage of the available platforms to get your music heard for free and grow your audience.

    Here are 5 Digital Platforms to Share and Promote Your Music

    1. YouTube

    YouTube should be among the first platforms you should upload your music. The platform is available in free and paid versions and is easy to use. The platform is video-based and easily accessible to all. It has billions worth of watch hours daily, and music is the most viewed category.

    YouTube has led to the rise of some young talent such as Justin Bieber and Shawn Mendes. It provided a free music promotion site, and they have both grown to stardom since. The odds are even. As long as you have good music, the views will come.

    YouTube - Music Digital Platform

    YouTube has developed YouTube music, a platform dedicated to streaming music. For music promotion, it comes with analytics tools to help keep track of your audience. This analytical tool gives information about what your listeners want to hear.

    You can even pay to have your music promoted on other channels using YouTube’s advertising services. The advertising service also favors creators that are doing well. This is because once you have met the requirements, you can have products promoted to your viewers and get paid for their views.

    2. TikTok

    TikTok has grown to be one of the most addictive social media platforms over the past few years. It is a video-based platform for creating short clips. Most videos last for as little as 15 seconds to as long as 3 minutes. TikTok was known for lip-syncing videos and trend dances, but it has grown to a marketing platform.

    TikTok - Music Digital Platform

    TikTok allows for the repurposing of sound files to create new content, and this includes music. It is easy to join and use and provides a large audience all around the world. The nature of the platform allows creators to interact with the world and let them reimagine their music and collaborate with them. Meghan Thee Stallion became famous after her popular song ‘Savage’ became a TikTok trend. This blow-up fast-tracked her rise to stardom.

    3. SoundCloud

    SoundCloud is a free online audio distribution platform. It is ideally a free music promotion website that allows creators to generate fans. It allows for easy upload of original and remixed music, so the creator base is quite large.

    SoundCloud - Music Digital Platform

    It has a large streaming base, therefore many potential fans. SoundCloud is free to use, though it has a premium-based subscription to avoid advertisements and allow for offline playbacks. It however allows free music downloads for its users on selected tracks for all its users.  But audiences can like and dislike any track. So musicians may get the real reactions and even can get real Soundcloud comments from the audience.

    As a creator, you should also enroll on SoundCloud Pulse, which is under SoundCloud. This is a great tool for creators to track their stats, share music and interact with their followers. It is however still coming up and only available on the Android platform. It is set to grow and artists may even get proper monetization once it is fully set up.

    4. Spotify

    Spotify has grown to be one of the music streaming giants over the last couple of years. It has done so by bettering its services and improving its music suggestion algorithm. The platform is a streaming service that comes with both a free and subscription-based experience. It has invested in giving its users a better experience and therefore drawn more listeners.

    Spotify

    For its artists, Spotify has analytical tools. The tools give artists relevant numbers regarding their listeners, followers, and even the location of the listeners. Spotify has also prioritized playlists as opposed to albums. So newer artists can have some of their hit songs heard and therefore grow their audience.

    5. Social Media

    Facebook and Instagram are still relevant avenues to post your music. Social media platforms provide a ready audience from people you know and might have interacted with. This might be the opportunity you need to secure some gigs or meet other musicians in the industry.

    Most social media platforms offer an advertisement avenue. You can pay to have your content promoted and gain massive followers and views. Online fans can easily be redirected to other media and grow your audience altogether.

    You should take advantage of the live-stream features on social media. During live streams, you get an opportunity to showcase your new music and market yourself. As you interact with your audience you can promote your shows, increase your following and even get donations.

    Conclusion

    There are many different platforms to promote your music, find the one that works for you. Consistency is crucial when you are making music. You do not want to lose fans by waiting too long before you give them something new. Also, make sure your music is accessible across all the platforms you have audiences.

    Make sure you take advantage of all the free avenues to promote and upload your music. Use the available tools and free music production sites to your advantage. It is also vital that you realize it takes time to grow. Not everyone can gain stardom overnight.

    Watch this space for updates in the Music category on Running Wolf’s Rant.

    Get updates via email
    Digital Platforms Promotion Useful Tips
    Share. Facebook Twitter Pinterest LinkedIn Telegram WhatsApp Reddit Email
    Previous ArticleStock Trading Apps: 5 Things You Need To Know
    Next Article Latex Grenade release video for “My Former Friend”
    Staff Writer

    Running Wolf's Rant's correspondent who chooses to remain anonymous...

    Related Posts

    TikTok Partnership Announced By South African Music Awards

    Jun 2, 20222 Mins Read25 Views

    Online Music: Smooth Sailing through Digital Distribution

    Oct 4, 20213 Mins Read

    5 Ways to Promote Your Online Store Like a Pro

    Sep 2, 20214 Mins Read

    4 Digital Marketing Services to Transform Your Business

    Nov 19, 20204 Mins Read

    10 Ways To Promote Your Podcast on Social Media

    Nov 19, 20205 Mins Read

    6 Music Marketing Strategies for Aspiring Musicians

    Apr 24, 20195 Mins Read19 Views

    Leave A Reply Cancel Reply

    You Might Like

    Game Review : Assassin’s Creed Syndicate

    Nov 23, 201511 Views

    An Interview With Geoff Davis from Latex Grenade

    Oct 9, 201927 Views

    Photo Album: Dave Matthews Band in Johannesburg

    Dec 5, 201334 Views

    An Interview with Deity’s Muse

    May 24, 201633 Views

    Pre Oppikoppi Chat With Ryan from Woodstock Mafia

    Aug 6, 201319 Views
    Subscribe
    Get updates via email
    You Might Also Like

    Opinion: Plans to remove Springbok emblem are ridiculous

    Oct 10, 200850 Views

    6 Fun Ways to Fill Your Free Time at Home

    Jul 22, 2021

    How to Sniff Out a Fake Online Casino

    May 14, 202058 Views

    6 Simple Organization Tips for Artists

    Apr 5, 201918 Views

    5 Ways To Incorporate Social Media in Classrooms

    Apr 12, 201916 Views
    Follow Us
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    About Running Wolf’s Rant
    About Running Wolf's Rant

    Running Wolf's Rant has been covering the South African Music Scene and featuring interesting, funny and engaging content since 2008.

    Feel free to explore the various sections and categories. We hope that you find something howling good while you're exploring. Please share posts that you find interesting with your friends on Social Media. Share buttons are provided.

    Featured Posts

    1990s Music: 101 Interesting Facts You Might Not Know

    Feb 24, 20206,533 Views

    South African Music: 101 Interesting Facts You Might Not Know

    Jun 25, 2018922 Views

    Hellcats: 10 Things You Did Not Know

    Apr 4, 201736 Views
    Recent Posts

    Moenie Die FOKOF 19 Birthday Party Mis Nie!

    Jul 5, 202217 Views

    Kry jouself reg vir die Bietjie Bos Fees in Augustus 2022!

    Jul 5, 202247 Views

    Why Is It The Right Time to Invest in Gold Trading?

    Jul 5, 20226 Views
    Facebook Twitter Instagram YouTube RSS
    © 2022 Running Wolf's Rant. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.