The covid pandemic has hard hit many industries and business sectors. It has, however, led to growth in the eCommerce sector. Even before the pandemic and lockdowns, the e-commerce industry was thriving. And that trend appears to be continuing.
The emerging trends could shape the eCommerce industry in 2022
You should consider these trends if you want to succeed.
Let’s have a look…
Personalized customer experience
Customer experience is critical in the eCommerce space. In 2022, retailers will focus on providing a personalized experience to their customers. It will involve understanding customer needs and preferences and then catering to them.
Technology will play a significant role in achieving this goal. Retailers will use technology to track customer behavior and preferences. They will also use AI and machine learning to execute personalization.
Personalized customer experience gives retailers a competitive edge. It reduces churn and increases sales.
Many eCommerce platforms have started to offer some personalization. You can also expect many new, more feature-rich platforms instead of the more commonly used ones like Shopify or Bigcommerce. Here’s a review of GearBubble to help you decide.
For many years, online customers have been using search engines or mobile apps to purchase products from companies outside their area. But this trend will change. Retailers will offer customers the option to buy products through voice-activated devices.
The use of voice-activated devices is multiplying. It is estimated that by the end of 2022, 50 percent of all online searches will be done through voice assistants.
That presents a significant opportunity for eCommerce retailers. They can take advantage of this trend by developing applications for voice-activated devices. They can also make sure their websites are compatible with voice-activated devices.
Social media is a powerful tool for retailers. It allows them to connect with customers and build relationships. In 2022, social commerce will continue to grow.
Retailers will use social media to drive sales. It will involve exploiting social media to promote their products and engage with shoppers.
Retailers can use hashtags, in-app ads, and customer influencers on social media. They should also encourage customers to share their experiences on social media after making purchases. Combine this with the increasing power and reach of social media influencers, and you have got a win-win for all.
Blockchain technology is powerful and disruptive. And it is set to change the eCommerce sector as well.
It can be used in logistics, manufacturing, and payments.
It will also make it easier for retailers to sell their products outside of their areas. That is because blockchain technology reduces transaction costs and time delays.
Blockchain technology is expected to become a mainstream trend in retailing by 2022.
Direct to consumer eCommerce
Direct to consumer eCommerce is a model in which retailers sell their products through their websites. It means they don’t have to go through intermediaries like Amazon.
This model allows retailers to cut costs and boost sales. It also allows them to build relationships with customers.
Retail brands will increasingly move to direct-to-consumer marketing in 2022.
Livestream shopping is a new trend in the eCommerce space. It allows customers to watch a product being sold and then buy it.
Retailers should consider using Livestream shopping in their businesses. It can help them to engage with customers and boost sales.
Social media is the top platform for Livestream shopping. Retailers should invest in building their social media presence to offer this service to customers.
The rise in online grocery eCommerce
Grocery eCommerce has been increasing over the past few years. And this trend is expected to continue in 2022.
Retailers will use technology to make it easier for customers to order groceries online. It will involve the use of apps and voice-activated devices.
They will also use technology to track customer preferences and behavior. That will allow them to offer personalized recommendations for groceries.
Augmented reality is a technology that allows customers to interact with digital objects in the real world.
Retailers can use this technology to create virtual stores. These stores allow customers to try on clothes and accessories before buying them.
As augmented reality becomes a mainstream trend in eCommerce in 2022, you can expect to see its use everywhere.
Watch this space for updates in the Technology category on Running Wolf’s Rant.