The modern audience wants no more visual stimuli. Most of them are tired of the overflowing bulk of advertisements in the forms of images and videos daily.
Everywhere a web user goes, he or she finds sponsored content waiting for him or her – whether it is a Google search or a YouTube Video search.
Even social media now come with their niche set of advertisements. People are moving away from visual stimuli quite rapidly. It is no surprise that most marketers are shifting their focus towards audio to break into new markets.
Over 8.2 million people own Amazon Echo as of 2018. Another report states that over 47.3 million adults have access to smart speakers in the US.
It is quite evident that the world of search is changing rapidly due to the accessibility options available to web users. People are now leveraging voice commands instead of typing search terms on Google.
By 2020, almost 50% of all homes in the US should have at least one smart speaker and voice assistant akin to Amazon Echo and Alexa respectively.
That marks the beginning of a new era of marketing where brands have to get over the old-and-tested ways of optimizing keywords and adopt the possibility of audio domination of the web.
How does the evolution of voice search affect your SEO?
Every company wants to keep itself visible or discoverable on the web. Businesses require an SEO strategy to secure their place on the internet and eventually on the Google SRL.
Some companies have mastered the art of visibility on the web for text queries, but now they have to think about making space for new practices. Voice queries are not the same as text queries. During text queries on Google people usually, use separate words, omit the articles and prepositions, and search for the important words only.
For example – if a person was to look for an ice cream shop in Brooklyn, he or she could type out “ice cream shop Brooklyn” and hit the search option. However, voice searches tend to be more elaborate. People typically speak complete sentences to search for things, locations, guidelines and more. While using a voice assistant for the same search, the person is more likely to ask “Find an ice cream shop near me in Brooklyn.”
Are voice searches the same as text queries?
Voice searches are usually question-phrases that begin with what, why, when, how, where or who. The use of the different question phrases changes the intention of the consumers. A marketing team must be fully aware of the consumer intents and the query structure to find out what results they truly desire. It is no longer as simple as stuffing high-volume keywords in the website content and hoping that people find you. Voice search has enabled consumers to find accurate results accurately and quickly. Their conversational nature weeds out the possibility of marketers dishing out low-quality, keyword-stuffed content to the users.
Why are mobile voice searches different?
At the same time, the lion’s share of voice searches come from mobile phones. As people usually search the web with smartphones only, queries typically include “near me” phrases. Most smartphone and voice assistant queries incorporate proximity.
These “near me” searches like “what are the ice cream parlors near me” are growing in frequency and number steadily. Voice queries have already created quite the uproar in the world of SEO and SEM.
Marketers have finally understood that optimizing their internal links, outbound, and inbound links, and keywords in content are no longer enough to secure high ranks in every Google SRL.
Why make branded podcasts?
According to the trendsetters of search and SEO, companies should begin working on their unique audio content. Companies should think about the demographics, and their intent to create precise audio podcasts.
They should be similar to text content in certain ways including user intent, quality of information, the organicuse of long-tailed, location-specific keywords and the ability to engage the target audience for conversion.
Most successful brands like Sephora, eBay, and Basecamp, have their branded podcast. It is an excellent and effective method of engaging the audience with the help of storytelling. It is an interactive method that boosts brand-audience bond in a novel way.
What are the other elements of voice search?
Brands are now thinking about capitalizing the voice assistant skills and flash briefings to push their branded content forward to the audience.
Skills are similar to applications, and certain companies that deliver services directly to the audience can benefit from building a skill.
It can help your target audience understand the nitty-gritty of a new product or service your brand is providing. Flash briefings are the ideal way to become a part of your target consumer’s life without being too intrusive.
These can include headlines, daily weather updates, new product launches and more. The only condition for making your flash briefing successful is by creating and serving fresh content 24/7/365.
Voice search is changing the topography of the web. Your website is not ready for your target audience in Brooklyn unless you optimize your content for voice queries.
Initially, understanding the semantics of audio search can take some expert help. Contact your Brooklyn SEO team to guide you through the evolution of web search today!
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