Enthusiasm for virtual wallets worldwide is becoming increasingly tangible, thanks to the numerous benefits that their adoption brings, both for individuals and businesses offering this payment method. For many, it provides convenience and security, and in South Africa, its use has been gradually gaining traction.
Despite the uneven growth across the continent, the use of digital / virtual wallets is consolidating rapidly. In the country, as in many nations, a transition to digital is underway. Virtual wallets are leveling the economic playing field, and the need for a physical bank to access financial services is becoming less necessary. Now, with less complex actions, users can manage their funds, track expenses, and even obtain a personal loan.
A Quotes advisor´s report based on a McKinsey study on payments in Africa revealed that digital payment growth is uneven across the continent, depending on factors such as:
- infrastructure,
- e-commerce and
- mobile money penetration,
- regulations, among others.
As the document states “some countries – particularly Egypt, Ghana, Kenya, Nigeria, and South Africa – have transitioned to digital faster than others and have or are rapidly developing the appropriate infrastructure and policy frameworks to offer a sophisticated electronic payment system”.
In South Africa, some of the most popular digital / virtual wallet applications include Apple Pay, Google Pay, and Samsung Pay. According to a Mastercard report, 52% of South African consumers have already used these kinds of digital applications. This trend is expected to continue in the coming years, with 60% of respondents stating that they will likely use a virtual wallet by 2024 due to its greater convenience and security.
In this regard, Alistair Mokoena, National Director of Google South Africa, stated in a release: “Security and privacy are integrated into every part of Google Wallet, making payments safer and allowing people to transact seamlessly and confidently throughout the day. This will enable users to make transactions using a virtual card number (a token).”
South Africa leads the adoption of contactless payments in Africa
Similarly, the SpendTrend23 report by Visa and Discovery Bank, analyzing the spending habits of the country, determined that South Africa leads the adoption of contactless payments in Africa. The National Manager of Visa South Africa, Lineshree Moodley, pointed out that near-field communication (NFC) payments emerged during the COVID-19 pandemic to reduce physical contact, and since then, it has grown exponentially due to a smoother user experience.
Moodley also revealed that from 2021 to 2022, 72% of all face-to-face transactions globally were contactless, while in South Africa, the figure was 50%. “Mobile and contactless payments are really reaching new highs among South African consumers,” she emphasized.
Benefits of Virtual Wallets for businesses
In many emerging markets, as in South Africa, cash remains the primary and preferred payment method for many customers and businesses; however, this also depends on the country. According to a survey published by Visa related to the African continent, approximately 94% of businesses in Nigeria use cash as a payment method, followed by South Africa with 91% and Kenya with 71%.
Regarding the preference for mobile wallets in companies in the region, Kenya leads with a 56% adoption rate, followed by Nigeria with 14%, and finally, South Africa with 7%.
The Visa study indicates that the impact of digital payments on businesses is positive, although it suggests that adoption can be improved. “The survey concluded that 83% of respondents who adopted digital payments experienced an improvement in revenue. At the same time, 55% of business owners plan to increase investment in new technologies,” the report adds.
Indeed, the efforts made by companies, consumers, and regulators to create an efficient, inclusive, and, above all, secure digital payment ecosystem have yielded excellent results. For example, in 2021, the South African real-time payment market was valued at $11.44 billion, and it is expected to reach $25.9 billion by 2026, representing a growth of 17.8%.
For this reason, it is essential for any company today to implement a digital payment ecosystem, which not only includes virtual wallets but also bank transfers, debit and credit cards, PayPal, and many more.
A survey conducted by Statista Consumer Insights with 2034 people analyzed the most common online payments in South Africa until June 2023. The results showed that debit cards (58%), online payment services (49%), such as PayPal and Amazon Pay, and direct debit (30%) are the top choices among consumers. Cash on delivery (29%) and credit cards (27%) complete the top 5.
It is worth noting that the preferred payment method for customers depends on the local market and how people act, so thorough research is advised. Additionally, compliance with South African government regulations for digital payments is required, requiring an understanding of the legal landscape to maintain high standards of security and transparency.
Today, according to the International Monetary Fund, Africa hosts more implementations of digital financial services compared to other regions in the world, with approximately 700 million users using them. However, efforts must continue to balance consumer preferences and offer a greater variety of payment options to ensure customer satisfaction.
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