Which eCommerce brand can survive without great shipment tracking system by their side? Scroll down to find out how to build an efficient order tracking system!
Like most industries, retail industries received a significant hit during the global pandemic when all physical stores were closed. Brands were solely dependent on their eCommerce shops and online sales for the first time. The moment your focus turns solely towards running an online store, your first concern will be figuring out shipping and tracking services.
Most brands spend time, money, and effort optimizing their shipping processes and forget about tracking. After all, a customer’s experience with your online store does not end with the purchase and subsequent shipping. The moment a customer purchases anything from your store, they want to track their order.
This is where order tracking comes in, and companies choosing to stay ignorant about the same will only suffer in the long run. So we decided to teach our readers the intricacies of order tracking and how to build an efficient one. Scroll down and find out how!
When Is The Right Time To Have An Order Tracking System?
Before jumping into learning how to build an effective order tracking system for your customers, it is essential to find out whether your business even requires it in the first place. Therefore, we decided to come up with situations where businesses will need the help of an effective order tracking system. So check them out to find out whether you need this system or not!
Long Cycles Of Production
Any business with a long manufacturing or production time will invite more customer emails and calls. In fact, it is pretty common for such businesses to receive repetitive customer queries related to orders. If you are part of such a business, it’s time to invest in an order tracking system!
With an efficient order tracking system by your side, you can keep customers updated with information on their orders. What we have noticed is that customers are not against products that take a long time to reach them as long as they receive regular updates. In fact, even in case of an unforeseen delay, tracking systems can help brands notify their clients of the same.
Frequency Of Customer Requests For Updates
If your business receives frequent requests from customers about order updates, then you must be doing something wrong. Our guess? It’s tracking software. Either you don’t have a tracking system, or your current one is not doing its job right. Moreover, you must remember that customers always want to keep track of their purchased product’s location.
Now some customers might prove to be more anxious than others, frequently emailing your business for updates. You can easily save your team from such troubles by using an efficient order tracking system to help your more anxious customers. At the same time, your teams will save time and focus on other tasks.
How To Build An Order Tracking System For Your Customers
Once you have made up your mind about building an order tracking system for your customers, follow the steps mentioned below!
Step 1
There are four pillars of efficiency when it comes to building an order tracking system. The four pillars are as follows,
- Order, shipping, and tracking are all processes.
- There’s nothing better than automation when it comes to improving efficiency.
- Instead of taking the pressure of tasks, delegate them to your customers.
- Constantly monitor and track your progress for enhancing improvements in the future.
Understanding the four pillars forms the foundation of building an order tracking system. Invest the adequate time behind each pillar to understand the focus of each pillar in detail before moving on to the next step.
Step 2
The next step in the process is figuring out how you want to build the order tracking system for suiting your brand’s needs. There are three ways to go about this. The three ways are as follows,
- If you are an expert in software development, then you can quickly build an order tracking system from scratch that will fit all your requirements. But what if you are not an expert in developing the software? You can always count on hiring professional software development teams deft in building the perfect software for you!
- Another thing that you can do is invest in an ERP (Enterprise Resource Planning) that will perfectly suit your requirements. However, it will also cost you a lot of money as well.
- The last alternative left with you is to use a BPM (Business Process Management) suite, which allows businesses to process and track orders. It’s sort of middle ground but the only option if you are low in budget and knowledge.
Step 3
When you look at the above mentioned steps like a process, it helps you improve the efficiency and scalibility of your business. Have you noticed how selling boxed packaged goods is a real turnover for several global brands? A lot of their success depends on their premium shipment tracking systems.
Thus, all you need to is make a couple of decisions for figuring out the ‘how’ part and once you are done, simply find the option that best suits you and start building an efficient shipment tracking system. While doing so, always remember that in order to succeed, you must do it before your competing brands.
Conclusion
Now that you know how to build a productive shipment tracking system , you need to store all the tracking information to build a strong database. Now you need to figure out how to use the system as efficiently as possible. The best way to go about is simply integrate the system with your order management software for best results.
Another thing that you can do is either build or invest in someone who can build a portal for your customers from the scratch. This will allow customers to log into the portal and view order status without any help. The focus must be towards decreasing the number of emails and calls from customers, especially related to order tracking.
Do you understand how significant having an efficient shipment tracking system can be for the growth of your business? Head over to the world wide web and find out which software works best for you!
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