Blog ranking is a problem that many businesses face online. You create great and original content but somehow no one seems to be interested in it.
The reason may be that they are not seeing your great content. Here are some of the ways on how to increase your SEO ranking on Google.
1. The Word Count
There is no optimal word count for your blog post if you are planning to improve your blog ranking fast. Even short blogs of as little as 100 words can rank better than a blog that is 1000+ words long. However, research shows that the top blogs have an average of 1200-1500 words per page. Even with such a word count, the focus still has to be on the quality of content.
2. Work on the Layout
Even if the content is top quality, the search engine optimization will not work if your layout is not optimized. The user experience is now an important factor that was included in the changes in the Google algorithm. Ensure that blogs you post are as easy to navigate as possible.
One way to do this is by thinking about the mobile experience. About half of people who use Google access it via their phone. As the years go by, its importance will only continue to grow. In fact, Google now uses the mobile version of your site as the main ranking factor. In short, if you experience a high bounce rate on mobile devices, your site will not appear on the first page of search results.
3. Think Beyond Text
A good way on how to optimize your blog for search engines is to think of more than text when creating your blog post. By using more types of media such as video and audio, it could help to boost the ranking of your site.
Besides other types of media, you also include social sharing buttons. With these buttons, more people can see your blog post when someone decides it is worth sharing on social media.
If you are not using social sharing buttons already, you need to add them immediately. It can be done with a simple plugin that helps readers see the social sharing button at the side of each blog article that you write.
4. Be Ready for Voice Search
Voice search is going to be a huge part of the future. Right now, data shows that about 20% of all searches on Google are via voice. It is thus important that your blog is optimized for voice searches.
It will ensure that you are not potentially missing any traffic to your site. To do this, include phrases often used in voice search. These phrases include ‘near me’ and ‘how do I’.
5. Opt for High-Quality Linking
One way to improve traffic to your site and improve your blog ranking is by building links to particular posts. Most people will spend time linking to their home page but hardly any links to their internal pages. Getting these links can help to improve the ranking for your blog with time.
To do this, add links within your blog as well as to specific posts when you have guest posts. However, you need to ensure that you are linked to high-quality sites.
If your site starts getting inbound traffic from fishy sites, you could actually start to lower your ranking. For instance, get links to blogs posted by high-quality news sites and other related blogs.
6. Optimize for Keywords
One of the most important aspects of SEO for bloggers is optimizing for keywords. It is also one of the aspects of on-page SEO. However, you need to research the right keywords for your blog post.
It is important to track what keywords you wish to rank and how they are performing. A good way to get started is by including the keyword in the title. The closer it is to the top, the better it will rank in Google. While keyword stuffing is not a good idea, you should ensure that your keyword is sprinkled a few times in the article.
With these few tips in mind, you should be able to improve your blog ranking on Google. It will help your business improve over time without having to spend any money.
Watch this space for updates in the Hacks category on Running Wolf’s Rant.
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