Wondering How to Promote your Martial Arts Classes Online? Don’t stress, this article’s got you covered. It’s a fact that as the pandemic lessens and we return to a more social normal, one of the things that people are rapidly getting into is martial arts.
Whether it’s Jujitsu that tickles your fancy or Karate, there’s no doubt that martial arts are an excellent stress reliever, getting your body going and immediately putting you in a better mood with all that tension release.
It makes sense then that martial arts classes are becoming popular, and with all the competition that’s going around, you’re going to need to put some work into taking yours to the top – and there’s no better avenue for that than the internet.
Marketing your martial arts class online shouldn’t be hard, all you need to do is learn a few tricks of the trade and soon you’ll have the sign-up sheets filling up and the classes jam-packed!
Here are my top tips for marketing your martial arts classes online
Influencer Influencing
While influencers existed before the dawn of social media, it’s really this online invention that has skyrocketed their careers. From heavily influencing the lifestyle choices of at times hundreds of thousands of social media users, influencers are often a key node in business marketing.
That’s right, and you can easily engage in some influencer marketing to promote your own martial arts classes. Simply reach out to influencers that cater to your target audience – you’d be surprised at how far a DM can get you – and show your interest in working with them. You can propose to host a giveaway of your classes, offer a discount code or even invite the influencer to take some classes themselves, broadcasting the experience to their online followers.
Not only will this expose your martial arts classes to a whole new customer base, but the influencer’s backing of your classes will add credibility, making it that much more likely for conversions to occur. Just make sure that the partnership terms you set up with your chosen influencers are smart and mutually beneficial – after all, you wouldn’t want to get the wrong end of a marketing deal!
Instagram Frenzy
Speaking of social media, marketing your martial arts classes online means that it’s imperative for you to have an Instagram presence! From the ability to share posts between users, directly engage with a brand through DMs, view content on other people’s feeds and stories, and connect with thousands of like-minded individuals, Instagram holds all the marketing tools that you need to succeed.
The best way to get started is by choosing a username that identifies your brand – in this case, your martial arts classes, select a profile picture that goes well with it, and add a couple of lines in your bio. Once you’re done with these basics, it’s then onto your feed.
Like it or not, visuals matter and the way your Instagram posts look will be a direct correspondence of how your martial arts classes are perceived. Don’t worry if you’re not great at aesthetics, designing quality Instagram posts is as easy as cake now thanks to tools such as PosterMyWall which provides hundreds of free Instagram templates for you to browse through.
Simply choose and edit a design to your liking and download it off of the platform, ready to post. And with customizable martial arts poster templates and unlimited ways to edit, you don’t have to worry about spending a dime. Seriously, has marketing ever been this fun?
Master the Social Calendar
Simply having an Instagram presence and an aesthetic feed isn’t enough – to truly succeed at marketing your martial arts classes online, you need to master the art of crafting a high-performing social calendar. In other words, social media scheduling.
The first step of creating a social media calendar is deciding how often you’ll post – a good number is about three times a week on Facebook, and even more often on Instagram.
Once you have the numbers down, it’s all about the clock. Social media platforms have certain high-engagement timeframes where content is likely to perform better – around 9 am or between 3 pm and 4 pm for Facebook, or during the 1 pm to 5 pm slot for Instagram. Scheduling posts in line with that will help with your martial arts classes’ promotion.
So, make these marketing tips your ritual and mantra, and you’ll soon see a row full of eager faces in your martial arts classes, ready to take on the challenge. Remember, good online marketing means more customers!
Watch this space for updates in the Hacks category on Running Wolf’s Rant.
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