In case you did not know, myScoop was created in 2009 and initially started as a blog aggregation tool which helped promote South African blogger’s content through the use of their sites and myScoop social networking channels. They also provided live and detailed statistics for each blog when using their tracking code. myScoop was the first of South African blog aggregators to introduce real time aggregation. I’ve been a member since their early days and I have to admit that I’m a huge fan of them.
myScoop was recently transformed into what it is today. Now it’s a mechanism to bridge the gap between brands and bloggers by allowing brands to publish sponsored posts to the South African blogs in their network. myScoop is the first and only company doing this in South Africa and they strive to keep bringing innovation to both bloggers and brands.
It’s quite easy and simple to understand and to use. When there is a new campaign from a brand / advertiser that has relevance to the category a member’s blog is in, an opportunity will become available. Bloggers then have the option to either accept or ignore the opportunity (once they have reviewed the details). If they accept the opportunity, the advertiser will receive a notification and it will be up to them to choose if the blogger will be included in the campaign. Once they have decided, the blogger will receive an email notification. Bloggers get compensated for allowing brands to use their blogs to get out their messages / campaigns to the right audience, so it’s a win win situation in the end for both parties. Pretty neat if you ask me.
What are you waiting for? If you have a blog or if you’re representing a brand, join myScoop today! It’s the logical and right thing to do!
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PS: This is a Sponsored Post.