JOOX has launched the ‘Gig and Earn’ campaign for local artists. ‘Gig and Earn’ will work by paying artists to perform their music virtually – live and straight from their homes, using the JOOX app.
How does it work?
The onboarding process is simple; musicians can get the app from any app store and sign-up. They can then apply for a booking, where a time and date for a 30min performance will be confirmed. Performers will receive R1500 for a performance.
It’s a fact that the music and entertainment is currently suffering due to the Coronavirus pandemic. JOOX sees this as part of an urgent need to do what they can to stimulate the economy during a difficult time. The ‘Gig and Earn’ campaign is how they give back to the people who drive the industry and make music possible – the artists.
More info about JOOX
JOOX is a music streaming service owned by Tencent, launched in January 2015. It’s the biggest music streaming app in Asian markets such as Hong Kong, Indonesia, Malaysia, Myanmar and Thailand.
It’s also quite popular in South Africa (where it was launched in 2017). The service now accounts for more than 50% of all music streaming app downloads in their Asian markets. The number of music-streaming users in Hong Kong, Singapore, Malaysia, Thailand, the Philippines, Myanmar and Indonesia is expected to reach 87 million in 2020.
Watch this space for regular updates in the Music category on Running Wolf’s Rant.