Home Television King Price’s Lobola TV advert has South Africa in stitches

King Price’s Lobola TV advert has South Africa in stitches


King Price Insurance has done it again! They’ve released a lobola TV advert that is most-likely one of the best adverts of the year so far. The advert features a foreigner (who appears to Swedish if you ask me) meeting up with his future wife Thandi and her dad and ready to pay his lobola, but something has gotten lost in translation.

If you’re outside South Africa and you don’t know what lobola is, it’s basically a price that you pay for a bride and it’s traditionally paid with cattle. The practice of paying lobola as part of the marriage process is a tradition and not uncommon in many of South Africa’s cultures.

The lobola process is actually taken out of the bible and is actually also common in Israel, China and Thailand. India has a similar custom called dowry (which is basically lobola in reverse). Dowry sees gifts going from the bride’s family to the groom’s family.

It’s not the first time that King Price Insurance brings us an advert that features something that got lost in translation. A while ago they also had South Africa in stitches with an advert featuring a farmer doing something sexy to a tractor.

Check out the new advert below which features a fiance who’s ready to pay 50 “cattle” for his new bride. Oddly enough there is a year warranty on these “cattle”, but you can’t really blame him for not knowing the custom though…

Did you enjoy this advert? Would you be willing to pay 50 “cattle” for your bride too? Does this advert get a thumbs up or a thumbs down? Let us know what you think in the comment section below. Feedback is appreciated and welcome here.

Watch this space for regular updates in the Television category on Running Wolf’s Rant.


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