5 Ways to Leverage Social Media and Boost Lead Generation

Looking for Ways to Leverage Social Media and Boost Lead Generation? Don’t worry. I’ve got you covered. It’s a fact that we’ve all heard the age old expression that a good product will sell itself. But what if your product is in the dark and doesn’t have much visibility? How do you get it out into the world where people will see it? Are you introducing your product to the market effectively? All budding companies face these common questions. Lucky for you, there is a powerful tool that is affordable and anyone can use it. Behold the power of social media!

With a little bit of know-how and creativity, you can be well on your way to putting your products on top. Whether you work in e-commerce, online consulting, or freight forwarding, the right strategy will get the results you’ve been missing out on.

Ways to Leverage Social Media and Boost Lead Generation

Follow these 5 tips on how to make money on social media and generate the leads you need to build your reputation and boost your bottom line.

1. Interact With Your Audience

A common mistake many companies make is they don’t maximize the capabilities social media offers. The best marketing strategies grab your customers and draw them into the process. But before you involve potential customers, you first need to consider who they are.

A recent Forbes.com article details exactly how to build powerful content that focuses on targeting your audience and to improve quality. So, analyze who buys your product and most importantly, why do they buy it? What gap or solution are you adding to your customer’s lives?

People are social beings and love to be part of a community where they can add their two cents. You could add a poll comparing a few of your products. You’ll be surprised at how many users comment with the benefits your products offer.

You can also upload a humorous image with a “tag a friend” headline, which is an effective way to reach out to friends-of-friends. A newer trend is to use reaction emojis. A travel agency, for example, could present three travel packages and ask readers to “love” for option A, or “Like” for option B, as an example.

2. Leverage Multiple Pages to be a Matchmaking Guru

When branding your products, you build a personality to connect with buyers. While your services may have a distinctive character, potential consumers probably come many walks of life. Writing for social media is an effective way to build outreach. If you have an e-commerce site, for example, you may sell many items that appeal to a diverse population. So how do you target your message when your core site is for everyone? Build fan pages around your products!

A site selling digital cameras may design a basic photography fan page that highlights the capabilities of its products. You can post captivating photos and discuss the features of the equipment used to capture these moments linking to where readers can buy the products. Likewise, an essay writing service could start a community for students to learn how to improve their writing skills by using the help of professional writers.

3. Go pro with lead generation services

Do you have an amazing product or service that just needs a little attention? These Tips For Writing An Effective Social Media Bio is a great start to get you noticed. But what if your social media essay skills aren’t up to scratch? A lead generation service may be the way to go.

Sure they cost money, but would you like to get thousands of followers for your page in a short period? These services have teams of professionals who specialize in building your SMM platform to drive traffic and conversion. They will keep your messaging relevant through optimizing your content according to the latest trends. The best part of using these services is it allows you to focus your efforts in other areas of your business.

4. Social Media Ads are Still Riding High

We’ve all seen ads on our media platforms and perhaps you are asking if it actually works. According to experts at HootSuite Facebook recorded more than a whopping fifty-five billion dollars in 2018 with Twitter posting 2.6 billion respectively. Now, this doesn’t mean you can just buy an expensive ad package and proliferate your ads everywhere. Such strategies serve to annoy users and drive them elsewhere.

Effective ad posting should present a solution to potential customers and be part of the user’s story. By using social media updates you can incorporate useful product features in your online content. A content marketing approach attracts a target audience that is looking to solve a problem and you can present a call to action to invite readers to a solution you offer. You should also take Facebook Ad cost into consideration to avoid overspending.

5. Build Confidence with Videos or a Podcast

Giving users a reason to check back to your page will retain followers and build traffic. You can also cross-post on multiple platforms such as YouTube giving yet another method of getting your goods noticed.

Whether you use static videos or go live – seeing is believing. Leveraging video content on social media allows you to incorporate many features text does not provide. Your presenter’s body language, tone of voice, and soft skills all combine to build confidence with consumers.

In a Nut-shell

Leveraging social media to boost lead generation is a lot like Kung-Fu. Know your strengths, target your message, and most importantly – stay focused.

The right content that directly involves the market with a message they can relate to will always win. Furthermore, interacting with the public generates free feedback to optimize your strategies. So invite the public to experience your vision first hand with interactive content and enjoy building leads in the process.

If you have any other social media lead generation tips, feel free to share them in the comment section below.

Watch this space for updates in the Hacks category on Running Wolf’s Rant.


Josh Carlyle

I'm a content writer and marketing strategist at Write My Assignment. I'm highly experienced in website copywriting and business management. I've been creating content for Writing Guru and have comprehensive knowledge in Internet marketing and online writing services.

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