The much-anticipated Loeries Creative week recognises and celebrates the inspiring creative work from Africa annually. This year, it was hosted in Durban from 13 to 19 August.
During this week, on the 17th and 18th of August, the prestigious Loeries Awards were held at the Durban International Convention Centre. Some of the continent’s top marketers, agencies, creative leaders were awarded prizes for their work.
Creativity trended between 13 and 19 August 2018…
Meltwater, global media intelligence company, went BTS to find out what conversations were emerging around 2018’s Loeries Awards and Creative Week. The data below indicates that it was a hit. There were 4,500 social media mentions throughout the month of August – peaking at over 1,000 mentions on the weekend of 17 – 18 August.
The official hashtag, “#Loeries2018” also warmed up social media with over 5,000 hits. Amongst those, trending terms included Nando’s – a South African brand that is well-known for its witty (and often risqué) satire of current events, and whose campaign, “#rightmyname” and CMO Doug Place won awards, “M&C Saatchi Abel” – the agency behind Nando’s, “Tseliso Rangaka” and “Ogilvy” who were said to have “won in marathon style.”
Ogilvy was also recognised and awarded for their work on KFC’s FIFA World Cup ad that trended globally. Talk radio station 702 said, even “Nando’s would be proud!”
Executive Creative Director at Ogilvy, Tseliso Rangaka was appointed the new chairperson of the Loeries. The update was announced on the 17th of August. Rangaka is excited about his new position and about the possibility of change in the industry and about working with the right mix of people, because “that’s where the magic happens.”
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