Loeries Awards and Creative Week: Trending Creativity in 2018

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The much-anticipated Loeries Creative week recognises and celebrates the inspiring creative work from Africa annually. This year, it was hosted in Durban from 13 to 19 August.

During this week, on the 17th and 18th of August, the prestigious Loeries Awards were held at the Durban International Convention Centre. Some of the continent’s top marketers, agencies, creative leaders were awarded prizes for their work.

Loeries

 

Creativity trended between 13 and 19 August 2018…

Meltwater, global media intelligence company, went BTS to find out what conversations were emerging around 2018’s Loeries Awards and Creative Week. The data below indicates that it was a hit. There were 4,500 social media mentions throughout the month of August – peaking at over 1,000 mentions on the weekend of 17 – 18 August.

Loeries Media Exposure

The official hashtag, “#Loeries2018” also warmed up social media with over 5,000 hits. Amongst those, trending terms included Nando’s – a South African brand that is well-known for its witty (and often risqué) satire of current events, and whose campaign, “#rightmyname” and CMO Doug Place won awards, “M&C Saatchi Abel” – the agency behind Nando’s, “Tseliso Rangaka” and “Ogilvy” who were said to have “won in marathon style.

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Loeries Trending Themes

Ogilvy was also recognised and awarded for their work on KFC’s FIFA World Cup ad that trended globally. Talk radio station 702 said, even “Nando’s would be proud!”

Loeries 2018

Executive Creative Director at Ogilvy, Tseliso Rangaka was appointed the new chairperson of the Loeries. The update was announced on the 17th of August. Rangaka is excited about his new position and about the possibility of change in the industry and about working with the right mix of people, because “that’s where the magic happens.”

More info about Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 26,000 companies use their media intelligence platform. They use this to stay on top of online conversations, extract insights and use them to strategically manage their brand. It helps them to stay ahead of their competition.

They have more than 55 offices on six continents and they are dedicated to personal, global service built on local expertise. They also operate the Meltwater Entrepreneurial School of Technology (MEST), a non-profit organization devoted to nurturing future generations of entrepreneurs. For more info, email all.marketing.india@meltwater.com.

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Watch this space for regular updates in the Technology category.


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