Want to lower the bounce rate on your eCommerce website? Don’t worry. I’ve got you covered.
So, you are getting all this traffic on your eCommerce website, but are not managing to retain it long enough to result in conversion? The problem is that people glance at your website and leave. This leads the concept of bounce rate to become important for your eCommerce website.
Here are some ideas to lower the bounce rate
Implement them, and closely monitor the analytics to figure out if they are working.
Show People What They Want to See
If you visit a prominent eCommerce website such as Amazon.com multiple times, you will notice that it seems to learn from your behavior. It starts showing you products and deals that strike a chord with you. Clearly, the software has monitored your behavior and clickstream and learned from it.
But showing people what they want to see is not only about a personalized experience. You should decipher the intent of the customer, and show them the right product at the right price. This will lower the bounce rate.
Focus on the Nuts and Bolts of Technology
Make sure that you have a good grip on technology to deliver the type of experience that the customer desires. Start with getting the right hosting. Make sure that you use a CDN if you want to load several elements in parallel.
Make Sure That Your Customers Can Use Your Website
Sure you may have all those dynamic elements on your website. Your multi-tiered dropdowns, menus, and snazzy navigation embedded in widgets will all give the customer the feeling that they are on a cutting-edge website. But what if the customers are not able to find the option that they are seeking?
The basic idea of constantly testing and improving the usability of your website is that you make it increasingly easier for your typical customer to navigate and browse.
Make Customers Feel Secure on Your Website
Unless you are already a famous eCommerce brand, you need to win the trust of your customers. Using SSL technology is a must. But that is not all. Everything the customer sees, right from the appearance of your website to the language of your text-content, should command respect. Only then can you hope to inspire customers to spend money on your website.
People like to behave socially on the Internet. Allow them to ask and answer questions, post comments, rate and review offerings, and engage with your website in any other way. This will increase their feeling of being associated with your website. Repeatedly posting on your website will cause the customer to feel like a participant on your website, and this will keep getting them back to you. This will definitely lower the bounce rate.
If yours is one of those websites that carries a lot of vendor-provided product info, you will give your customers the impression that you have no new information to offer. In this case, setting up a blog on your eCommerce website might be a good way to attract and retain visitors.
These are just some beginner’s ideas to lower the bounce rate. You know your customers, and should be able to think like them. Think about what they want to see, and how they want to feel. Now go ahead and implement those ideas on your website. That should present a nice blueprint to lower your bounce rate.
If you have not yet read my article about the probable causes of a high bounce rate on your eCommerce website, now is a good time to read it.
Watch this space for updates in the Hacks category on Running Wolf’s Rant.