Mahindra South Africa is set to revolutionize the festival scene with the launch of Fusion Fest on Saturday, 22nd February 2025, at the iconic SunBet Arena, Time Square in Pretoria.
For over 20 years, Mahindra has called South Africa its second home, building a genuine and meaningful bond with its customers.
With more than 100,000 customers joining the Mahindra family during this journey, the brand has established itself as a trusted partner in the region. This strong foundation now propels Mahindra into an exciting new chapter as it enters its third decade in South Africa.
This new era celebrates the energy, vibrancy, and cultural richness of South Africa. The Mahindra Fusion Fest will embody this spirit by creating a platform where music, fashion, and art converge to showcase the nation’s dynamism and Mahindra’s forward-thinking vision.
Mahindra Fusion Fest is more than a festival – it’s a Cultural Movement
Fusion Fest is not just a celebration but a cultural movement, bringing together communities to honor South Africa’s diversity and creativity.
Through groundbreaking musical collaborations, bold fashion statements, and cutting-edge artistry, the event will highlight the nation’s vibrant soul and Mahindra’s commitment to innovation and inclusivity.
By celebrating different cultures, traditions, and perspectives, the Fusion Fest creates a space where diversity is not only acknowledged but celebrated as a strength, uniting everyone in a shared celebration of creativity and connection.
As Mahindra embraces this exciting chapter, the brand continues its focus on making technology accessible while aligning with the aspirations of South Africans.
The recent launch of the XUV3XO, which combines innovative design with practical engineering, reflects this commitment. Similarly, Fusion Fest will symbolize Mahindra’s youthful, dynamic, and culturally resonant evolution.
Mahindra Fusion Fest Festival Highlights
Music
At the heart of the Fusion Fest are four electrifying fusion performances, blending diverse genres and cultures into unforgettable collaborations:
- Fusion 1: Cassper Nyovest (Hip Hop) x Zandile Mzazi (Opera) x Radio Kalahari Orkes (Afrikaans Country)
- Fusion 2: Sjava (Afro Pop) x Matthew Mole (Indie Pop) x Tarryn Lamb (Afrikaans Pop)
- Fusion 3: Mi Casa (Dance House) x Young Stunna (Amapiano) x K.O. (Hip Hop)
- Fusion 4: Kamo Mphela (Amapiano) x Sipho “Hot Stix” Mabuse (Afro-Jazz) x Aymos (Amapiano)
These unique performances will explore new musical landscapes, followed by individual sets from each artist.
To further amplify creativity, Mahindra will launch a music talent search in early 2025, giving aspiring South African musicians the chance to perform on the Fusion Fest stage.
Fashion
Fashion takes center stage with an exclusive collaboration with world-renowned designer Thula Sindi. His ‘Mahindra Line’, inspired by the sleek design of Mahindra SUVs, will debut at the festival, along with limited-edition merchandise blending modern sophistication with South African heritage.
In addition, a fashion talent search will spotlight emerging designers, offering them a chance to showcase their creativity at the event.
Art
The Fusion Fest will feature immersive art installations and interactive exhibits that celebrate fusion by blending tradition with modernity. These artistic expressions will highlight South Africa’s resilience, vibrancy, and individuality while incorporating global influences.
“The Mahindra Fusion Fest is more than just a festival—it is a bold statement of Mahindra’s evolution in South Africa. It reflects our commitment to embracing the vibrancy, diversity, and creativity of this incredible nation, our second home. Through this celebration of music, fashion, and art, we are creating a platform that unites communities, inspires innovation, and amplifies the voices of South Africa’s youth,” says Rajesh Gupta, CEO of Mahindra South Africa.
Mahindra envisions the Fusion Fest as the start of an annual tradition, leaving a lasting legacy that resonates with every culture, tribe, and belief system in the country.
In alignment with its mission to drive positive change, Mahindra will donate a portion of ticket sales to a local community upliftment project, ensuring the Fusion Fest creates a lasting impact long after the final performance.
Ticketing Info
Limited tickets for Mahindra Fusion Fest start at R150 and can be purchased or won through competitions at local dealerships. Get your tickets HERE.
For more information and to secure your spot at the Fusion Fest, follow Mahindra online and on Social Media and join the conversation.
Watch this space for updates in the Events category on Running Wolf’s Rant.
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