New Cell C Advert receives flood of BCCSA complaints


About a week ago Cell C released a new TV advert. The advert features a dog humping a man’s leg every time the lead character is being taken advantage of. The advert is pretty tongue in cheek and I think it’s hilarious, but it seems that the South African public doesn’t have a sense of humor.

The Broadcasting Complaints Commission of South Africa (BCCSA) has received more than 110 complaints about the advert. According their spokesperson most of the complaints revolved around the fact that the ad was seen as crude, and that it was not suitable for children. Many complainants felt the ad should not be shown during prime-time programming when children may be watching television.

Seriously? Who hasn’t a dog humping someone’s leg? If my mom were still alive she would probably find this advert funny and she was a pretty conservative lady. Just have a look at the advert below and you’ll see what I mean.

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This advert is ballsy, contains tongue-in-cheek humor and is funny. I really don’t know what the fuss is about. It’s a reflection of what is going in SA today. We are constantly being screwed.

I can understand that parents don’t want their kids to be exposed to this, so maybe it should only air in the late nights or only be available on YouTube, like that Ruby Box Advert, but still: Why be so serious? Sometimes you just need to laugh and see the lighter side of things in SA.

What are your thoughts about this? Leave a comment and let me know. Let’s get the conversation started. Feedback is appreciated and welcome here.

Watch this space for regular updates in the Television category on Running Wolf’s Rant.



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