I’ve only been a Spotify subscriber for less than 2 months, but I’m hugely impressed with the service (which I now consider to be the BEST music streaming service out there). Today the music streaming giant had some great news for users who are not premium subscribers.
Music is the great connector. It unites us across markets, ages, backgrounds, languages, preferences, political leanings and income levels. Spotify believes in music for everyone – and today, they moved one step closer to making that a reality as we unveil a new, improved, and more personalized way to discover music and listen to what you love on Spotify, for free.
Yes, you heard right: “for free”. The new ad-supported Spotify is a natural next step as the world’s biggest music streaming service (with more than 150 million subscribers) continues to innovate and evolve for the needs of their users, and this is rolling out globally to all users of Spotify on iOS and Android. Not only is there a new design on mobile, Free Spotify now includes a number of new features to make the listening experience more tailored to what you need to hear, now.
“Our customers always tell us that music discovery and listening is a personal experience, and we are enhancing the free experience with this in mind,” said Babar Zafar, VP of Product Development at Spotify. “This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs. This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favorites anytime, from anywhere.”
Spotify wants all users to have more control over the listening experience so everyone can both discover new artists and return to old favorites. There are now 15 new on-demand playlists for free users that offer the ability to pick and play any track within their curated lists— without skipping tracks or waiting on shuffle to bring up the music you love.
These on-demand playlists will be unique to you, based on your musical tastes, and may include Spotify-curated playlists ranging from Rap Caviar and Viva Latino to Ultimate Indie and Alternative R&B as well as personalized playlists like Discover Weekly, Release Radar, and Daily Mix.
With Spotify for free, users gain easy access to favorite songs and discovering new music is made simpler—and it’s personalized for you. When you sign up, they’ll ask you about the artists you love, and they’ll deliver curated playlists that match your musical taste and personalized playlists, like Daily Mix. These new playlists are easily accessible on the new Home screen, which is always being updated based on your listening activity.
Tell Spotify which songs and artists you LIKE ♡ (or HIDE ⃠ ) as you listen. Tap the ♡ to quickly save songs to your Favorites playlist and tap the ⃠ icon to hide songs you don’t want to hear. Recommendations will improve the more you listen and denote preferences.
Playlists are the key to creating a mood, whether it’s morning workout or weekend dance party, and now it’s even easier to create and edit a playlist with Spotify. Just give your playlist a name, search and preview specific tracks, and add to your playlist. As you save songs, the service will continue to suggest more songs that it thinks you will like. Became part of a community which already has 2 billion playlists
Music should be accessible to everyone, in every market—the love of a great song is what connects communities and cultures across the world. But many users of Spotify for free around the world aren’t able to enjoy music whenever they want, because of the volume of mobile data streaming typically uses. That’s why they have created Data Saver, a simple toggle switch that optimizes the listening experience to use less mobile data when listening to music.
The new free experience will be available on iOS and Android and will be rolling out globally to all markets in the coming weeks. Happy streaming!
If you don’t have a Spotify account yet, sign up HERE.
Watch this space for regular updates in the Music category on Running Wolf’s Rant.