Are you familiar with Paid Sponsorships on Instagram? Don’t stress if you don’t, you’ll find out all about it in this article. There is nothing wrong if you reach out to other businesses and brands and offer your services. In fact, you will be better off that way to make most out of your business as well as your business marketing campaigns. However, you will have to pitch the ball at the right length so that you can hit the wicket!
Pitching it up and right is the most effective way to find some gigs and land on some opportunities without having to wait for long for other brands to find you. Make sure that you keep a lookout for those businesses and brands that spends a lot of time, money and effort on their Instagram presence. You can do this by researching what other similar influencers in your specific industry have already sponsored.
At this point you must remember that it is always better to start small because smaller business brands will give you enough scope and time to build a better and a larger portfolio.
The process to follow in this respect is pretty simple. Once you have created a curated a list of the brands that you want to work with and those that may be interested to work with you, you will have to send an email to these brands.
When you pitch to make sure that you outline clearly but briefly about the following:
- Your business
- Who you are
- What you intend to do and
- Your achievements in this field if any that will prove that you are an expert.
Once you are done with this, you must now focus on explaining why you think you are the most appropriate fit for the specific brand. You will be able to substantiate your stand even more if you include specific data such as the average engagement rate and your Instagram follower count.
In another way, you can also consider sending a particular brand a direct mail or DM straight from your Instagram account. This approach will certainly make it more viable and relevant to the particular job you are contending for. However, there is a chance of it getting lost in case the brand you have targeted receives hundreds of DMs in a day.
Know your worth
Before you make an offer it is prudent to know your worth. That means how much you are going to charge when a particular brand reaches out to you and asks for your service.
- According to the industry standards, you can charge $10 for every 1,000 followers.
- However, this is not a fixed rate as it may vary depending on the number of likes you get for each post.
- Additionally, you can charge more as you grow.
Moreover, make it a point that you negotiate with the brands to encourage them to pay you more though it is better to have a minimum charge set in your mind while you negotiate. You can also use one of the several Instagram features to sugarcoat your deal.
Pro tip: If you think of charging $300 make sure that you also throw in at least five Instagram Story posts along with it and also make it a point to link in your bio, with your URL of course to their site for a period of 24 hours.
Sponsored Instagram post
Once you are done with the pricing structure and have it nailed down, you will now need to know how to sponsor a post on behalf of the particular brand that you are working with and for just like stormlikes and other professionals. At this point you must keep in mind that there are typically two different kinds of sponsored posts such as:
- Those posts for which the brands pay to Instagram and
- Those posts for which the brands pay to another user.
Well, this may sound a bit confusing to you initially but here is what it means.
A sponsored Instagram post is actually paid for by the poster. This helps in reaching out to a wider audience. Here once again there are two key types of sponsorships.
- In one particular type of sponsored post, the brand actually creates the post but pays to Instagram for its access to a custom audience.
- On the other hand, another type of post refers to the brand sponsoring another user of Instagram. This user is most commonly called an “Influencer.” An influencer is one who creates a post that usually features the same brand it may be some other way.
Still confused? Well, here are a few examples and other details on each type of sponsored posts that will make things clear to you.
Promoted posts and ads
If you consider Twitter, Facebook, LinkedIn, and Instagram, all come with an innate ad management platform. This is a tool that most of the advertisers use extensively to customize a target audience. For this matter several attributes are used such as:
- Age
- Sex
- Location
- Interest
A specific amount of money is invested to get the posts in front of the Instagram users that typically identify with the target audience. One thing that you need to remember here is that the advertiser has to make and publish the post. They may be paying Instagram for the audience to access the post but it is their responsibility to create the post.
Paid Sponsorships
Paid sponsorships refers to an event that takes place between the brand and another user of Instagram. Typically, this Instagram user will have a personal brand as well as an audience of his or her own. This person or an “influencer” uses his or her expertise to find a similar audience and work with the brands that appeal to them.
Once they find a brand that is willing to sponsor them, they will create a post featuring their product or services and charge them a certain amount for such service. This is more like a social media product placement where a business pays the TV show to place their brand in an event telecast.
Though these are cliché you can come up with more creative post sponsorship ideas as well for your brand.
Do you feel informed about paid sponsorships on Instagram now? Leave a comment below and share your thoughts.
Watch this space for updates in the Hacks category on Running Wolf’s Rant.
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