Need to create SEO-friendly content? This article gives you 3 important rules that you should follow to do just that.
It’s a fact that for a brand to be able to communicate with its consumer, there are two key elements – the right message and the right channel. The message can be delivered via the website as the channel and the content can carry the message. For the website to be able to reach out to the consumers, it is important that it should be easily discoverable and to achieve that the content on the website must be SEO-friendly.
SEO-friendly content can be defined as content that is relevant both to your readers and the search engines. Read on to understand how SEO services can make the content SEO compliant for you.
Here are 3 important rules to follow when you create SEO-friendly content
1. Be Original
The tough task is not to create SEO-friendly content but being original and creating your own content. There is a lot of previously created content available on the internet, but you do not need to follow the same. You can portray your perspective on things and make a greater impact. Keeping in mind your understanding of a subject, you can create outstanding content. You are, of course, free to take ideas from other content that concurs with your thoughts and present it to the world in your original style.
Original content is an invitation for interested parties to utilise it to create backlinks. This becomes possible because good websites are always on the lookout for resources that have something genuine and heartfelt on offer. Also, according to many companies (including the best SEO company in India) the original content finds more trust among readers and is appreciated by Google. It is rewarded by improved ranking, while plagiarised content is penalised. That is why creating SEO-friendly content is important.
2. Connect with Your Readers
As you pen your content, think of your consumers and try to understand how your content can be useful for them. Focus on the consumer and try to create an emotional connect with them through your creativity. Make them feel as if the post was created just for them. Make your article emotional, intense or light-hearted to be able to reach the conscience of your reader. You can even pick up instances from your life or those from your surroundings to present authenticity in your narrative. You must do this while keeping the subject in focus.
If the readers are happy with what they have read, they might want to share the same with their wider circle of friends and family because somewhere deep inside, the message would have touched their heart.
3. Research Keywords to Choose the Best Ones
The keywords form the basis of a search conducted by your consumers and to find the right keywords, you should think like your consumer. The essence of the keyword should form your topic and you should create the content around it in such a way that it becomes an integral part of it. This should be done in a way that is subtle and not over-defined, else it could misfire and actually make you lose your ranking.
To search for the right keyword, you can make a list of all the words that the consumers could associate with your chosen subject and then a good SEO company can use the available software to help you understand the volumes generated by each in the past. Do not aim for the more frequently searched keywords. Try to choose keywords that can fit into your content naturally and do not seem forced.
Your content could contain various other keywords that the consumers use and might turn up in their search results, but you must target for a specific keyword or phrase and optimise it. The key here is to optimise and not maximise. Use the keywords sparingly and effectively and avoid spamming your content with its excessive usage. The title of your content is its highlight and you can incorporate it there for better results.
Remember that all your content is for your readers and hence should resonate with them. So, you must write SEO-friendly content in a style that they can relate to and understand easily. Keep your sentences short and vocabulary free from outlandish words. If you write in a conversational tone, the readers will find it easier to connect with you. Uf If you need help, there’s a SEO company in Mumbai can help you make it attractive with great formatting and attractive images.
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