This month marks 10 years since Spotify officially launched its music streaming platform to fans. To celebrate this milestone, the music streaming platform is taking a decade-long look at some of the biggest discoveries in music, as told through the lens of Spotify, via artists and fan insights.
Since October 2008, fans all over the world have enjoyed a decade of music discovery, finding new artists and tracks to fall in love with, and rediscovering old favourites. Playlists such as Discover Weekly and Release Radar make finding a new song or hearing a new band as easy as opening the Spotify app and pressing play.
Spotify is the largest music streaming service in the world now. They are still laser-focussed to connect fans with artists and to help artists to build their careers. Nothing has changed since day one.
How many people make use of Spotify?
Spotify now has 180 million monthly active listeners across 65 countries. Fans can enjoy a music library of over 40 million songs and podcasts and over 3 billion-plus user-created playlists. To date Spotify has paid over 10 billion Euros to rights holders since its launch.
To date, over 2,000 genres of music have been identified on Spotify. Wonky (electro characterized by synths with unusual time signatures), Shimmer Pop (the Swedish cousin of Indie Pop / Indie Tronica) and British Blues (the Blues…with a British flavour) are three of them.
Spotify has done an assessment of “listening diversity,” – the number of artists the average user streams per month. This has risen on Spotify over the past 10 years, at an average of about 8% per year. In the past three years alone, listening diversity increased about 40%. This is thanks to new personalised and editorial playlists. This means that people are listening to an increased number of artists on a regular basis.
Good news is that there is an official Decade of Discovery playlist on the platform. The playlist features the most-streamed songs over the past decade. It includes favourites like Avicii’s “Wake Me Up”, Hozier’s “Take Me To Church” and other great tracks.
Here are some interesting Spotify statistics:
10 most-streamed artists globally: Drake, Ed Sheeran, Eminem, The Weeknd, Rihanna, Kanye West, Coldplay, Justin Bieber, Calvin Harris and Ariana Grande.
Most streamed albums globally: Ed Sheeran – Divide, Justin Bieber – Purpose, Drake – Views, Ed Sheeran – x, Post Malone – Beerbongs & Bentleys, The Weeknd – Starboy, Drake – Scorpion, The Weeknd – Beauty Behind The Madness, Post Malone – Stoney and Kendrick Lamar – DAMN.
Most streamed songs globally by year: 2008 – The Killers – “Human”, 2009 – The Black Eyed Peas – “I Gotta Feeling”, 2010 – Eminem, Rihanna – “Love The Way You Lie”, 2011 – Don Omar – “Danza Kuduro”, 2012 – Gotye – “Somebody That I Used To Know” (feat. Kimbra), 2013 – Macklemore & Ryan Lewis – “Can’t Hold Us” (feat. Ray Dalton), 2014 – Pharrell Williams – “Happy” (From Despicable Me 2), 2015 – Major Lazer – “Lean On” (feat. MØ & DJ Snake), 2016 – Drake – “One Dance” and 2017 – Ed Sheeran – “Shape of You”.
First 10 artists to reach 1 billion streams: Rihanna, David Guetta, Eminem, Kanye West, Avicii, Coldplay, Jay Z, Katy Perry, Drake and Pitbull.
I have to admit that I’ve only been using Spotify for a few months, but I’m blown away by how awesome it is. It’s definitely the best platform to discover music from all over the world. Believe me, I’ve tried them all and they all suck compared to this one.
Don’t have Spotify yet? Download the app via the Android or iOS app store or visit their website to sign up now!
Watch this space for regular updates in the Music category on Running Wolf’s Rant.