In case you were on another planet, something big just got released: the new trailer for The Avengers: Age of Ultron. In case you have not seen it, the trailer is quite amazing. The social media campaign behind the trailer was a sight to behold.
Quite a few hours before the trailer came out Marvel’s The Avengers debuted a Twitter Campaign whereby they encouraged fans to Tweet using #AvengersAssemble about the Trailer. The quicker everyone tweeted the quicker the trailer was released. Impressive if you ask me.
It was not long before the hashtag trended and everyone on social media went mad and shortly later @Avengers posted this Tweet:
This is the trailer that has everyone going mad. There’s lots of Easter Eggs in it.
At the time of writing this article the video already has well over 5.3 million views. It’s probably a lot more by now. Marvel’s The Avengers: Age of Ultron will be released on the 1st of May 2015.
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MC, Speaker, Author, Blogger, CEO at Falcons Cove Digital Media Agency