Facebook Twitter Instagram
    Running Wolf's Rant
    Latest News
    • Angie oeh ryk debut EP uit: “Sex in Afrikaans”
    • Britney Meistre heads to Hollywood to record “By My Side”
    • Artists Announced for MTN Bushfire Festival 2022
    • David Kramer Reik Liedjie Uit Vir Eseltjiesrus se Donkies
    • Nomadic Orchestra release flavourful album: “Out & About”
    • Emerger Prepares For Take-Off With “Aeroplane Park”
    • Amy Lilley releases new single: “Video Games”
    • Jeremy Loops Colabs With Ed Sheeran on “Better Together”
    Facebook Twitter Instagram YouTube RSS TikTok
    Home
    • Categories
      • Entertainment
      • Facts
      • General News
      • Hacks
      • Opinion
      • Photography
      • Quotes
      • Technology
    • Pages
      • Interesting Music Facts
      • Music Events
      • South African Artists & Bands
      • South African Live Music Events, Venues & Festivals
      • Submit Music Facts
      • Submit Music Festival Stories
    • Featured
    • Contact Us
    • Privacy Policy
    Subscribe
    Running Wolf's Rant
    Facebook Twitter Instagram YouTube RSS
    Home»Opinion»Thoughts on Brand Positioning in the 21st Century

    Thoughts on Brand Positioning in the 21st Century

    Trudy SeegerBy Trudy SeegerSep 30, 2019 Opinion 4 Mins Read34 Views
    Share
    Facebook Twitter Email Telegram WhatsApp

    The business world has seen a lot of changes since the beginning of the 21st century. The changes never seem to cease. We’ve witnessed the appearance of new niches, the boom of social media and the incredible amount of info which is released daily. Brands stopped swaying to slow dances. They’ve started flirting in Latin rhythms with their audience. 

    For novices in the world of entrepreneurship, it is essential to understand the past. This will enable them to perceive how to position their brands high in the right niche.

    Meeting

    With that in mind, here are some expert thoughts on the state of brand positioning in this century as well as some predictions regarding the future.

    The necessity for multi-dimensional brand models

    As times changed, factors which made up a brand in the 1980s were no longer the only relevant ones. The fast pace of business market development influenced a change in the perception of branding.

    Things evolved quickly and since brands became multi-dimensional. Research was conducted to determine the main brands in a niche. It was conducted into the manner in which consumers see your brand and the influence of the brand and customers on one another.

    The future will continue to develop in this regard. It’s quite clear that to improve brand positioning, you need to put more emphasis on the customer than on the product. The way customers perceive the product and your brand are crucial elements of success.

    The preciseness of audience targeting

    Following the idea of prioritizing customer’s experience and opinion, the desire for precise targeting grew. Nowadays you need to learn as much as you can about your audience. You need to be informed about their environment so you can concoct the perfect strategy. This needs to be done to make your brand more prominent.

    Another Meeting

    Software solutions for gathering data on customers will become more and more sophisticated. The more information you acquire, the better. The info that is sought after is related to demographics. This includes gender, age, marital status, income, occupation and data related to psychographics. Psychographics  includes things which interest them and those that frustrate them.

    The globalization of brands

    Since the internet changed the way the business is conducted and made items from, for instance, Spain, more easily available in Australia, brands started adapting to this climate by tweaking their brand identity so it would be appealing to foreign customers as well.

    Nowadays and in the future as well, brands are created with the innate intention of catering to a global customer base. So, as a novice, you can take your ideas to the most popular brand design agency from Sydney and let those experts create a brand identity based on your ideas for a product you would be selling in let’s say, Finland.

    Such agencies will also offer a plethora of services so by hiring just one, you would tend to multiple elements such as branding, marketing strategies, website design and more.

    The importance of brand tracking

    With the business world developing fast, we see the appearance of many new brands each day but not all of them manage to win their place in their niche.

    To find some pattern in a fast-evolving environment, brand tracking has increased in value so that business owners can observe the changes in their brand positioning and understand what needs to be altered and in which manner.

    Core metrics include data such as who has heard of the brand and customer opinions. Other metrics include who is and who isn’t buying the product and the position of the brand among others. Two other key metrics that are include are: Conversion rates and who the brand advocates are.

    Those key questions might change in the future, as well as the manner of acquiring the answers and the frequency of conducting this type of research.

    Working

    Conclusion

    The Internet has given us access to a never before dreamed amount of data. Sadly, instead of being ecstatic about having so many things at the grasp of our hands, we’ve become oversensitive.

    Customers do not want to lose too much time searching for a piece of info or a product. They want their content to be concise, quickly delivered and engaging. Customers want to perform the purchase process from the comfort of their homes.

    So, brand positioning relies on taking that multitude of information and turning it into intelligence which is then aimed at their audience.

    The inclinations will not change in the future. Data about  customers will remain highly relevant to creating a marketing strategy that caters to their needs and interests. The scope of influence of brands will outgrow any local and state boundaries. They’ll reach the most distant corners of the world.

    Watch this space for updates in the Opinion category on Running Wolf’s Rant.

    Get updates via email
    Advertising Audience Targeting Brand Positioning Brand Tracking Brands Globalization
    Share. Facebook Twitter Pinterest LinkedIn Telegram WhatsApp Reddit Email
    Previous Article4 Must-Have Apps to Run Your Business Remotely
    Next Article 5 of the Best Albums of 1995
    Trudy Seeger

    I'm a Business Tech Analyst. I'm very responsible when it comes to my job. I loves to share my knowledge and experience with my friends and colleagues.

    Related Posts

    How to Successfully Build Your Brand in Digital World

    Nov 2, 20216 Mins Read

    Custom Flags: Shaping Your Brand and Business Appropriately

    May 11, 20213 Mins Read

    3 Helpful Tactics to Market a Scientific Brand

    Mar 11, 20214 Mins Read

    4 Steps Towards a Winning Brand Identity That You Need to Take

    Aug 28, 20195 Mins Read77 Views

    6 Important Digital Marketing Strategy Factors

    Mar 19, 20196 Mins Read36 Views

    3 Campaigns to get offline referrals for SEO brand marketing

    Mar 7, 20194 Mins Read

    Leave A Reply Cancel Reply

    You Might Like

    An Interview with a representative of Alpha True Craft

    Jun 12, 201832 Views

    My 2 cents on Lush Festival

    Mar 31, 201623 Views

    Gig Review: Wit Kasteel, Deon Meiring en Spoegwolf by Arcade Empire

    Jan 30, 201724 Views

    Jengo: Taking adventure gaming back to it’s roots

    Apr 15, 201617 Views

    Photo Album: Oppikoppi 2010 – Sexy. Crooked. Teeth (Mobile)

    Aug 11, 201012 Views
    Subscribe
    Get updates via email
    You Might Also Like

    Simba Gets Advice For Hatfield Square

    Mar 15, 201244 Views

    Matt Foley – Motivational Speaker (Video)

    May 8, 2020117 Views

    Reasons Why Game of Thrones is the best show on TV

    Apr 13, 201319 Views

    9 Guidelines for dating my friends

    May 8, 201415 Views

    5 Sports you can start practising at home for better health

    May 4, 202115 Views
    Follow Us
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    About Running Wolf’s Rant
    About Running Wolf's Rant

    Running Wolf's Rant has been covering the South African Music Scene and featuring interesting, funny and engaging content since 2008.

    Feel free to explore the various sections and categories. We hope that you find something howling good while you're exploring. Please share posts that you find interesting with your friends on Social Media. Share buttons are provided.

    Featured Posts

    An Awesome Moment With A Garden Gnome in Aandklas Hatfield

    May 2, 201232 Views

    Photo Album: Hatfield Carnival 2011

    Feb 16, 201132 Views

    Photo Album: Blood Brothers @ Carnival City

    Jul 21, 201521 Views
    Recent Posts

    Angie oeh ryk debut EP uit: “Sex in Afrikaans”

    May 20, 202216 Views

    Capital Craft Beer Festival 2022: Everything You Should Know

    May 20, 202256 Views

    Disney+ Makes Smooth Arrival in South Africa

    May 19, 202267 Views
    Facebook Twitter Instagram YouTube RSS
    © 2022 Running Wolf's Rant. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.