6 Tricks to Improve Job Descriptions for your B2B Initiative

B2B stands for Business to Business, and it’s an inseparable part of sales. Being unpredictable even with all the latest technologies and tools, the sales aspect of any company is highly risky. The concerned B2B experts have to deal with other businesses and maintain a smooth understanding and relationship.

Thus, Being a company owner, you would like to hire only competent sales executives or candidates. The prime objective to hire qualified and experienced candidates is to aim for new success and complete those goals.

While going through the resumes of the candidates, you can easily compare the potential of applicants. Similarly, candidates can review the B2B job descriptions and find out if they are suitable for their career profile.


Therefore, it’s essential to craft a job description to help the candidates explore the job and its responsibilities. If you want to sieve out only the best talents for your B2B sales department, here are a few top-notch tricks that would help you in drafting the right job description.

Here are 6 Working Tricks to Improve Job Descriptions by Quality for your B2B Initiative

1. Keep Candidates Requirement in Mind Rather than Prioritising Search Engines

Mostly, companies follow the same stereotypical way to formulate the job description. Or, in some cases, they just revise the positions and a few details but keep the script the same. Thus, every year they post any notification about vacancies in the B2B department; it is the same description. One generic reason behind this practice can be the keywords suggested by the B2B expert of Atdoorstep.

Generally, the companies put up these job descriptions on search engines or social media. These job descriptions should contain definite keywords to rank well because job-seekers use those keywords to search for new jobs. Discarding keywords for the sake of creativity would be a blunt idea, as the candidates would never find your productive job description.

So, what’s the way out? Well, the B2B professional prioritises making the job description more appealing. And, you have to keep keywords aside as the second most important factor. The first and foremost factor would be drawing the attention of the candidates. Use strong and passionate words to attract candidates who would love to take the challenge.

2. Determine your Requirements

Before you open the laptop and open an editor to influence your candidates, halt for a second. Are you clear with the necessities of the post that you are going to advertise to hire people? If not, then you would stumble at the very first line. Well, you can take help from the HR department where the job descriptions are accumulating years after years.

However, the date has advanced, and so has the company necessitates, right? Therefore, detecting the actual skills and experience that your marketing team has been searching for. Enlist all the skills and relevant factors that you will sneak through when it comes to writing a B2B job description.

Dictating the appropriate role and responsibilities for the position would broaden the path of finding the right employee. The recruitment process would go smoothly, and your company would save itself from overcrowding.

3. Avoid Unnecessary Jargons

You might have posted job descriptions before, too, where you had inserted some old-school days’ buzzwords that have lost their popularity now. For example, if you put ‘team-player’, ‘coding ninja’, etc words, then candidates have already witnessed them. These words even smudge the actual statements of the job description. So, what’s new in your B2B job postings?

Candidates would simply judge the job description as like any other one. Consequently, they might lose interest. Hence, go through the previous job descriptions that your company had published. Check out whether you can eliminate those meaningless and inappropriate buzzwords.

Additionally, don’t hesitate to elaborate on job details, and you can obviously take help from the industry leaders. Check out their job-related communication process with candidates, and only then, craft your B2B job description.

4. Include Growth Possibilities

Any career option is vague if there’s no way to gain experience and perceive the ultimate growth. You can clearly imagine how a candidate would be unsatisfied if he or she can’t locate the growth opportunities of the position. It’s the duty of the recruiter to mention all the growth stories besides mentioning the long list of qualifications.

Candidates would find it more appealing if you describe how the position can positively impact the business. It would encourage them to apply for the job. We are pretty sure that applicants won’t like to miss the achievements that they can grab in the company.

Initiate with a story on what your company is doing in the industry and how it goes. Coming to the technical advancements, clearly state how they can flourish their skills and learn something new. The growth and development stories have always attracted talented employees to the organisation. Hopefully, this trick would help you too.

5. Introduce the Culture to Candidates

Qualified candidates are looking for a work-life balance. No doubt, only the company culture can determine whether the employee should belong to the environment. It’s about career growth and a good lump sum salary, and the enjoyment and thrill that the employee has to face. How should a new candidate be aware of the company environment and culture?

Here, your B2B job description comes into play. You can illustrate the perks of joining your company, along with mentioning the details of the bonus. Additionally, you can include extra benefits that your company provides to regular employees. Check out the following ideas and mention if your organisation truly offers them.

  • Free food
  • Remote work schedules
  • Week-offs
  • On-site Gym
  • Flexible work hours

A productive mind is always a necessity for overcoming obstacles in business. Employees can lose interest in tight deadlines. So, the right cultural fit can bring them on the right track of creativity. You can provide images showing off the cultural environment of the organisation. However, culture might vary from one place to another. Hence, make sure that you continue with the right move.

6. Transparency is the Key

Well, releasing a job description specifies your interest in drawing the attention of qualifying candidates. However, we have come across countless situations where employers have inserted misleading information just to attract candidates. And, it can be harmful to your company’s reputation if you fail to keep up with the promises made.

Concentrate on the transparency of your job position, descriptive words, and everything else. Instances might hit where candidates might not find themselves qualified enough to apply for the job; however, it’s not a failure at all.

Keep patience, and eventually, ideal candidates would appear for the job. Specifically, mention the requirements and confident candidates will definitely show up. In addition to this, be careful while addressing the candidates. Ensure that you don’t bring any discrimination regarding gender, race, or colour.

Final Countdown: Review the Job Description

We hope that your preliminary draft of the B2B job description is ready to launch over the internet and employee referrals. Indeed, you would add some kind of illuminating designs. But, most recruiters skip the most important part of creating a B2B job description, and that’s reviewing the entire job description.

Proofread whatever you have crafted with these improvement tricks. Bear in mind that you are representing your company. Hiring a group of employees is not your sole intention. So, play safe and honestly; it would definitely help you portray the company’s best impression.

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Sunil Verma

I'm an enthusiastic tech blogger with a creative mind. I'm an entrepreneur. My focus and passion adjoin for seeking the latest technological developments and travel. I'm a content crafter who can enchant you with my ideas on home improvements. My love for blogging makes me an influencer.

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