Facebook Twitter Instagram
    Running Wolf's Rant
    Latest News
    • Artists Announced for MTN Bushfire Festival 2022
    • David Kramer Reik Liedjie Uit Vir Eseltjiesrus se Donkies
    • Nomadic Orchestra release flavourful album: “Out & About”
    • Emerger Prepares For Take-Off With “Aeroplane Park”
    • Amy Lilley releases new single: “Video Games”
    • Jeremy Loops Colabs With Ed Sheeran on “Better Together”
    • Nibs Van Der Spuy releases “Maiden of the river”
    • Calum Scott To Tour South Africa in November 2022
    Facebook Twitter Instagram YouTube RSS TikTok
    Home
    • Categories
      • Entertainment
      • Facts
      • General News
      • Hacks
      • Opinion
      • Photography
      • Quotes
      • Technology
    • Pages
      • Interesting Music Facts
      • Music Events
      • South African Artists & Bands
      • South African Live Music Events, Venues & Festivals
      • Submit Music Facts
      • Submit Music Festival Stories
    • Featured
    • Contact Us
    • Privacy Policy
    Subscribe
    Running Wolf's Rant
    Facebook Twitter Instagram YouTube RSS
    Home»Technology»5 Ways Podcasting Can Revolutionize Your Small Business

    5 Ways Podcasting Can Revolutionize Your Small Business

    Sheikh AdilBy Sheikh AdilMar 8, 2021 Technology 5 Mins Read
    Share
    Facebook Twitter Email Telegram WhatsApp

    How is podcasting revolutionizing small businesses? Today we highlight a few of those ways. It’s a fact that everything that is user-friendly and appeals to the clients and consumers becomes popular in the marketing industry, and it eventually increases the reach and encouragement of what you are marketing through the very medium.

    Podcasts are one such medium of broadcasting things and increasing the range of the product, to attract the attention of the public as well as create a buzz in the marketing world. Podcasts are somewhat different from the written broachers and advertisements and are very much in demand these days.

    Let us take an example to simplify the theme; you want to hear the current news of what is happening in your country, what would you choose, a radio or a newspaper? Of course a radio. Podcasting has become a new tradition as it quickly conveys the message and does the perfect branding of the product you have, or you want to launch in the market.

    Podcasting

    Here are 5 ways how podcasting can revolutionize your small business

    1. Podcasts have low competition

    There are many ways of marketing, but lately, podcasting has made its way to one of the best broadcasting mediums in the marketing world. The feature that makes podcasting different from other marketing networks is that podcasting is less saturated than the other platforms. Browsing a keyword will give you hundreds and thousands of search topics but only a few podcasts.

    With podcasting, you will be left with a dedicated audience who will surely listen to what is being said in the podcast they are listening to. You just have to put a little effort into knowing the demands of the audience, what they want to listen to, and you are already on the pavement success.

    2. Podcasts are Mobile-friendly

    We live in a world where life has become so busy, and nobody has time for anything. In this, busy and monotonous routine people prefer listening to reading and watching videos, and this is the reason podcasts are the best choice for transforming your business.

    Podcasts are portable and mobile-friendly, which makes them even more appealing. The business that is branded and promoted through podcasts gains much influence when compared to the rivals. People can easily listen to your episodes while coming back from work, or while doing other chores at home, this makes them updated, and this is how their reach increases.

    3. Engaging and Convenient for Listeners

    As aforementioned, people have busy routines these days, they do not get enough time to sit and surf the net or go through social media apps, so podcasting has become quite a tradition these days.

    It has made a life more straightforward, as it keeps you updated about different brands and stuff, and you don’t have to waste time watching videos. On the other hand, listening to podcasts wastes time and no energy, episodes keep switching when one ends, and you can keep working.

    From working parents to mothers, teens, senior citizens, adults, almost everybody listens to podcasts these days, and this is how they get updated and acknowledged about everything that is happening around them.

    4. The popularity of podcasts is growing exponentially

    A study showed an estimate of 50-100 million people who listened to podcasts on a daily and weekly basis. Browsing for something, and ads keep popping up on the screen, again and again, is such an annoying situation even by imagining it. Whereas, in podcasts, you don’t have to worry about ads or annoying pop-ups.

    Speaking is way easier than writing, and likewise listening seems far more comfortable than reading, this is the main feature of the massive popularity of podcasts. Podcasts target a particular audience who are interested in the same business that the podcast is promoting; on the other hand, other marketing platforms do not consider this aspect.

    Studies have shown that listening to someone else’s voice can be very calming and soothing. When you hear someone speaking in the right style and monotonous tone, it creates a hidden connection between the speaker and the listeners.

    Therefore, entering podcasting and choosing it as your ultimate broadcasting platform can make your marketing game strong.

    Inviting experts as your guests and highlighting the significant issues and trends can increase the reach of your podcasting station. Discussing potential problems targeted at the type of audience you have can highly approve your podcasts.

    5. Businesses can connect with consumers via podcasting

    Podcasts build  potential and authentic connection between the brand and the consumers or customers.  Brands are creating the authenticity and reliability of their products through the podcasting network, and it allows a specific type of connectivity with the customers that are not provided by other mediums of marketing.

    Small Businesses can easily take down their competitors by getting attraction from the right kind of audience, and in this way, they can easily elevate their brand awareness among the public.

    Podcasting gives the best interactive and collaborative way to the audience and the brand!

    Watch this space for updates in the Technology category on Running Wolf’s Rant.

    Get updates via email
    Business Insight Podcasting
    Share. Facebook Twitter Pinterest LinkedIn Telegram WhatsApp Reddit Email
    Previous ArticleZybrandt reik “Anders” enkelsnit en video uit
    Next Article Shop online now and pay later with Payflex
    Sheikh Adil

    I'm a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author and SEO consultant for global organizations.

    Related Posts

    How To Promote Your Business With Custom Banners

    Mar 24, 20213 Mins Read

    6 Ways To Overcome Business Obstacles For Entrepreneurs

    Mar 8, 20215 Mins Read

    4 Digital Marketing Services to Transform Your Business

    Nov 19, 20204 Mins Read

    5 Ways to Reduce Expenses in Your Small Business

    Aug 14, 20206 Mins Read51 Views

    5 Unique Ways to Promote a Real Estate Business

    Apr 9, 20195 Mins Read28 Views

    3 Campaigns to get offline referrals for SEO brand marketing

    Mar 7, 20194 Mins Read

    Leave A Reply Cancel Reply

    You Might Like

    An Interview with HOKUM

    May 19, 201616 Views

    A quick chat with De Wallen

    Sep 29, 201629 Views

    A quick chat with Gunshot Blue

    Jan 17, 201718 Views

    A quick post-STRAB chat with The Honeymooners

    Jun 19, 201822 Views

    My 2 cents on the first edition of Brandy Fest

    Sep 11, 201719 Views
    Subscribe
    Get updates via email
    You Might Also Like

    8 Benefits of Activated Charcoal for Health & Beauty

    Apr 26, 202287 Views

    Battlestar Galactica “Friends Style” Opening (Video)

    Apr 15, 201324 Views

    The Ultimate Guide to Grow Weed Indoors (Infographic)

    Mar 23, 2020186 Views

    How To Use Tags to Increase Traffic and Reduce Bounce Rate

    Mar 26, 2021

    Hilarious Rubybox Advert Released

    Dec 11, 201236 Views
    Follow Us
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    About Running Wolf’s Rant
    About Running Wolf's Rant

    Running Wolf's Rant has been covering the South African Music Scene and featuring interesting, funny and engaging content since 2008.

    Feel free to explore the various sections and categories. We hope that you find something howling good while you're exploring. Please share posts that you find interesting with your friends on Social Media. Share buttons are provided.

    Featured Posts

    Foo Fighters: 10 Facts You Might Not Have Known

    Oct 29, 201865 Views

    2016 Movies: 10 movies that you should’ve watched

    Dec 30, 201615 Views

    South Africans Are Rallying To Rebuild SA

    Jul 14, 2021
    Recent Posts

    Artists Announced for MTN Bushfire Festival 2022

    May 12, 202220 Views

    How to Promote your Martial Arts Classes Online

    May 12, 2022

    David Kramer Reik Liedjie Uit Vir Eseltjiesrus se Donkies

    May 9, 202211 Views
    Facebook Twitter Instagram YouTube RSS
    © 2022 Running Wolf's Rant. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.