For those of you who did not know, Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (ovals of +/- 9.5cm × 5.0cm) biscuits. Variants include organic and Weetabix Minis (bite-sized) versions. Weetabix is actually the British version of South Africa’s Weet-Bix (which is manufactured by Bokomo).
Weetabix was invented in Australia in the 1920s by Bennison Osborne. He and New Zealand partner Malcolm Macfarlane sold the Australian and New Zealand rights for “Weet-Bix” to Sanitarium Health Food Company in 1930. They eventually formed the British & African Cereal Company Pty Ltd and began exporting the product to South Africa. They eventually built a factory near Cape Town in the early 1930s.
South Africa has its fair share of excellently produced TV Adverts, but that doesn’t mean that the rest of the world is far behind us. This advert was released in September 2011 in the United Kingdom and stars 10 year old UK Streetdance phenomenon Arizona Snow (from Essex). The advert features her ‘popping’, ‘locking’ and ‘tutting’ her way through a high energy street dance routine in her bedroom. The song used in the advert is performed by Mord Fustang and is entitled ‘A New World’. The advert turned Arizona into an internet star and has had more than 1.4 million views on YouTube.
This is one of the most original adverts I’ve ever seen (in my humble opinion). And yes – this girl can dance – nuff said. What do you think of this advert? Please comment on this post and let the readers of Running Wolf’s Rant know. Feedback is appreciated and welcome here.
Feel free to check out the over adverts in the Television category on this blog. Feel free to share anything that you interesting here with your friends on Twitter and Facebook.
Blogger, Desktop Activist, Twitter / Facebook Addict, Music Festival Addict, Avid lover of South African music, Founder and owner of Running Wolf’s Rant