The cost of living has certainly risen in recent years; a Wimpy breakfast, for example, now costs between R25 and R50. This is a far cry from the ‘Good Old Days‘, when the iconic South African brand was first established in 1967. It‘s a remarkable achievement for company that was founded all the way back in 1934 in the USA.
The brand was introduced to the United Kingdom in 1954 as “Wimpy Bar”. Wimpy grew to approximately 1,500 locations in dozens of countries before declining to a few hundred locations in two or three countries. Its worldwide headquarters later relocated from the United States to the United Kingdom before relocating a second time to South Africa.
There are 500 outlets in the country. My dad told me that he used to pay 50c back in the day for a movie ticket. Nowadays it’s between R35 and R45 per ticket. Things have become really expensive in this country. Will things become cheaper in the future? I think not. Nonetheless, it’s nice to get nostalgic in this day and age. Hope you find these 2 photos interesting and insightful.
This is a Wimpy menu from 1972:
This is a Wimpy menu from 1983:
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