Zalando is a major European online retailer based in Germany with operations across 25 European markets; It’s like the European equivalent of giants like Amazon but for fashion products (clothing, footwear, accessories, beauty products, and recently, homeware) sourced from various brands – both international and their own private labels.
However, this wide category of ever-increasing products is essentially wasted if the customer cannot efficiently access them. Let’s take a closer look at how Zalando Online leverages technology to make shopping a breeze.
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Zalando’s AI-Powered Product Recommendations
Zalando uses AI to analyze customer behaviour – purchase frequency, browsing histories, purchase types, preferred product sub-types and brands, etc – to give accurate product recommendations. This helps customers save time and streamline their shopping process
Furthermore, the online retailer uses this data to identify areas for improvement across their websites and applications. This could include optimizing their search bar, making the checkout processes smoother, better recognize the factors based on which search results are ranked,
Techy Customer Service
Zalando has likely implemented Natural Language Processing (NLP) systems into its website and application. Unlike simple chatbots with limited responses, NLP allows chatbots to understand the nuances of human language and respond accordingly.
For them, this is especially vital. They need to understand exactly what type of shoe their customer is looking to purchase. Based on collected data, their backend could then trigger notifications highlighting merchant discounts and new arrivals.
This level of personalization helps the online retailer to keep customers engaged and feeling valued, potentially leading to more purchases.
Augmented Reality Integration
Online shopping has its risks: “What if these shoes don’t look good on me?” or “What if this dress doesn’t fit me the way I want it to?” To counter the valuable concerns of its customer base, Zalando Online has released a new application called “Try On” on Snapchat.
To use the feature, the users take a full-body photo and upload it to the app. They can choose a garment from the available options, which the application blends into the photo.
The blending process removes any overlapping clothing and nigh perfectly recognizes contours. This way, customers can virtually try on products and choose the one that fits just right.
These features, combined, allow Zalando to comfortably position itself as a leader in online fashion retail. If you’re ready to buy from their Online Shop, check out U7BUY’s stores to get gift cards!
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