Author: Raul Harman

Running a small business? Need to reduce expenses? This article will set you on the right path. Maintaining a positive cash flow in your small business throughout the year can seem like a daunting and cumbersome task, especially if you occupy a competitive niche that necessitates significant operational investments. That said, it is imperative for business leaders to find ways to cut extraneous expenses and streamline their processes in order to ensure long-term financial savings, and most importantly, reallocate that capital towards product innovation and other crucial processes in the company. Luckily, there are many processes that you can make…

Want to learn how to focus and identify your target market? This article gives you some useful tips to do so. Let’s face it, unless you are Coca-Cola or a similar type of world-conquering, omnipresent company, you have to be aware that your target is NOT the entire market. However, many companies still make that mistake in their marketing strategy, trying to hit the lowest common denominator even though they would obviously be more successful if they focused on their niche. To get there, the niche needs to be defined and the market targeted directly, so let us take a…

Wondering which steps to take towards a winning brand identity? This article gives you the 4 steps you need to take. If you’re got your eyes set on the proverbial throne in your industry, no matter if you’re launching a startup or a running an established business, then you should know that the only way to become a leader is to build a brand everyone loves. Well, not everyone needs to love you, but you do need to be recognizable, likable, a bit controversial, and trustworthy enough to stand out in a sea of competitors. Like Apple, or Google, or…