What Effect Has TikTok Had On The Fashion Industry? It’s a fact that you can’t escape TikTok this year due of its minute-long videos, whether you use it or not. TikTok is presently used by more than 100 million people in the U.S. alone, despite early this year’s threat of a ban.
Although it is mostly associated with teens, it has already had a big impact on the fashion industry. Even now, the creative TikTok movies people submit are helping to discover designers, models, and other talent. Businesses like Louis Vuitton and Saint Laurent are live-streaming their fashion presentations there, and many more brands are following suit. Trendsetters like Bella Hadid are now posting on TikTok.
When we were all pent up at home, TikTok provided us with a platform for self-expression. It allowed us to take part in dance competitions, practice our transitions, and present our own styles. On TikTok, fashion is actual and includes artistic expression in addition to merely clothing. TikTok is a joyful place, giving the fashion sector a fresh platform to showcase their originality and ingenuity. Here are the key ways TikTok changed the face of fashion this year.
TikTok is dominating fashion week
TikTok stars began to gradually infiltrate the fashion business in 2019, when Noen Eubanks was chosen as the face of Celine. Then, in February, Charli D’Amelio, who has a staggering 103 million app followers, sat in the first row at Prada. It reminded me of the first fashion week visits that YouTubers and bloggers made in 2009. In the next years, there will surely be more TikTok stars present at events. In the meanwhile, a number of brands, including Prada, Louis Vuitton, and Saint Laurent, have begun live-streaming their presentations on the app. According to TikTok, these livestreams in September apparently attracted over 3 million views.
More people are using TikTok to locate models
IMG Models, one of the most prestigious modeling agencies in the world, is increasingly using the app to discover fresh potential. Kennedy Jardine and Wisdom Kaye, who both discovered modeling through TikTok, have already been signed.
“TikTok has been a tremendous arena for us in unearthing the next generation of IMG stars,” says Jeni Rose, senior vice president of IMG. In contrast to other social networking sites, the information is typically unregulated or unedited. We can quickly learn about someone’s personality, social interactions, and hobbies and beliefs thanks to this and a format that is mostly video-based.
Designers record their creative process on TikTok
In the fashion sector, people are beginning to show their personalities. People are keen to learn more about fashion and the wider fashion industry.
The approach has attracted designers like Olivier Rousteing of Balmain and Simon Porte Jacquemus of Prada. The most sage brands are those who embrace and partake in TikTok trends. For example, Gucci participated in the #GucciModelChallenge by posting author remarks. A DIY tutorial for Harry Styles’ patchwork cardigan was also released by JW Anderson, and it rapidly became popular on the app.
TikTok is seeing the emergence of fashion brands
Instead of just being a platform for content, TikTok is becoming into a hub for new businesses. Sustainable fashion companies have been gaining popularity, especially on TikTok. The hashtags #upcycling and #vintage have received a total of 8 billion views, demonstrating Gen Z’s complete fixation with clothing reuse or thrifting. As a result, firms that repurpose or upcycle garments are becoming more and more well-known.
It helped the company bring in new content creators, sneakerheads, and resellers; TikTok surely had a big influence on this, especially during the closure. Numerous fashion enthusiasts have inspired many others to get interested in sneakers, including. Others, on the other hand, feel that paying resale is the only way to go because they are less aware about how to obtain hyped pairs for retail price; as a consequence, they select replicas because they are a less expensive choice, which many TikTok users have recently been promoting. More people are trying to learn more about the culture as a result of it.
Using social networking, people may be able to locate sneakers like the highly rare Air Jordan 1 that they really desire to wear. The majority of them are rare, but there is also a sizable fan base and a sizable reseller base that meet a comparatively meager supply. There could thus be an excessive number of pairings issued at once. Because the scenario would become boring if the community didn’t expand, TikTok has upgraded it. Since no industry is meant to be stagnant, the shoe industry will keep growing.
Fashion trends are being dictated by TikTok creators
Were you taken aback by this year’s unanticipated reappearance of Y2K fashion? You can mostly credit TikTok for it. This year, app users became completely fixated with 2000s fashion. The hashtag #Y2KFashion has amassed over 58 million views, according to TikTok. The mainstream fashion sector suffered as a result. In response to customer demand, businesses like Von Dutch and Juicy Couture, which supplied tracksuits to celebrities in the early 2000s, even made a comeback.
The fashion industry takes heed when a trend starts on TikTok, even if there may be other factors at play—top models and runways both paid homage to the 2000s this year. Do you still have the strawberry dress that everyone wanted to buy earlier this year when it first became popular? TikTok’s development was significantly aided by its wearers.
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