In today’s hyper-connected world, the idea of “networking” might conjure images of awkward forced conversations and endless business card exchanges.
But what if we told you it’s actually your secret weapon for both personal growth and lasting business success? Sean Devlin, Business Development Director at the brand and communication agency Penquin, firmly believes that networking isn’t just a “nice-to-have”—it’s an absolute business essential.
Beyond the Handshake: Cultivating True Connections
“Building a network is about so much more than swapping business cards or connecting on LinkedIn,” Devlin emphasizes.
He’s talking about cultivating authentic, mutually beneficial relationships built on trust and nurtured over time. Think of it as an investment in your professional journey and a way to create a robust support system. Especially in the South African business landscape, where relationships are highly valued, genuine networking can truly be a game-changer.
As Penquin’s Business Development Director, Devlin is on the front lines, forging strategic connections daily. He’s witnessed firsthand how a well-developed network becomes crucial for navigating market disruptions and leveraging digital evolution. It’s clear that in an increasingly digital world, human connections remain the bedrock of business success.
Networking Doesn’t Have to Be Daunting: Sean Devlin’s Top Tips
Many people view networking as a daunting task, but Devlin insists that with the right approach, it can become a rewarding and even enjoyable experience. Here are his invaluable tips for effective networking:
Be Authentic
“People can sense when you’re not being genuine,” Devlin advises. “Focus on building real relationships based on shared interests and mutual respect. Don’t be afraid to show your personality and let your passion shine through.”
Listen More Than You Talk
“Networking is about learning from others and understanding their perspectives,” Devlin explains. “Ask open-ended questions, listen attentively, and show a genuine interest in what others have to say. You’ll be surprised how much you can gain by simply listening.”
Offer Value
“Don’t just think about what you can get from others; think about what you can offer them,” Devlin adds. “Share your knowledge and expertise, connect people in your network, and look for ways to support their goals. The more value you provide, the more you’ll get in return.”
Follow Up
“The real work of networking begins after the initial meeting,” Devlin continues. “Follow up with a personalized email or LinkedIn message to reiterate your interest, offer any resources you discussed, and suggest a way to stay in touch. Nurture your connections over time.”
Be Consistent
“Networking is not a one-time event; it’s an ongoing process,” Devlin concludes. “Make networking a regular part of your professional life. Attend industry events, join relevant organizations, and schedule regular catch-ups with your contacts. The more you invest in your network, the stronger it will become.”
Embrace the Journey: Anyone Can Be a Skilled Networker
Devlin understands that networking can be particularly challenging in certain industries or for introverted individuals. However, he’s a firm believer that with practice and a strategic approach, anyone can become a skilled networker.
“Start small, set realistic goals, and celebrate your progress,” he encourages. “Remember that every connection you make has the potential to lead to something amazing. So, put yourself out there, be open to new possibilities, and embrace the power of networking!”
What’s one networking tip you’ve found most helpful in your own professional journey? Share your thoughts in the comments below!
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