Nescafé has launched its new Espresso Concentrate, giving coffee lovers a simple, playful way to craft café-style iced coffee at home without any hassle.
To showcase the product, Nescafé hosted an interactive activation from 14–16 November at Rosebank Mall, where visitors sampled the range, explored flavour ideas and experimented with different ways to “hack” their iced coffee using the concentrate.
At its heart, the idea is wonderfully straightforward: Pour it. Mix it. Hack it.
Made from a rich Arabica blend, Nescafé Espresso Concentrate lets consumers mix, chill and customise iced coffee exactly to their preferences. The range includes two variants:
- Sweet Vanilla – soft, smooth and creamy
- Black – bold, deep and intense
Aimed at both adventurous creators and everyday coffee loyalists, the Espresso Concentrate turns iced coffee into a canvas for flavour. Just pour the concentrate into a glass, add milk and ice, and it’s ready to go. Keep it simple or dial things up with caramel, hazelnut, chocolate, honey or spices.
Nescafé is bringing creativity back to coffee
“Nescafé Espresso Concentrate gives people the confidence to create café-quality iced coffee that reflects their taste and lifestyle,” says Elizabeth Gichangi, Head of Marketing for Coffee at Nestlé East and Southern Africa Region (ESAR). “It’s about taking something familiar and making it feel new again, coffee that’s fresh, personal and effortless.”
A new chapter for iced coffee culture
The launch marks a fresh shift in South Africa’s iced coffee landscape – where quality blends with creativity and convenience fuels self-expression. NescafĂ© Espresso Concentrate is now available nationwide at leading retailers.
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