Embedding a social wall on your website will enhance the look and feel of the website. Check out this article, here we have listed the advantages to embed a social wall on website.
Social media has changed the marketing scenario in such a way that now, no brand can imagine making marketing plans without it. It has opened the gates for the brands to meet new customers and enhance their reach beyond local and geographical boundaries and has assisted brands in establishing some brand recognition.
While some brands often fail to make maximum use of social media platforms, you can have the upper hand if you opt to embed social wall on website.
Social wall basically is the compilation of the content from social media platforms or platforms. By adding a social wall on the website, you can showcase different types of content on your site.
There are various tools readily available in the market that help you to embed social wall on website. Many brands are now adopting this strategy and enjoy the various benefits it offers.
This blog has listed some of the benefits that you can get if you decide to display a social wall on the website. So if you are still in doubt about whether or not you should adopt this strategy, then these pointers might help you decide and convince you to put this strategy under your current marketing plan.
Why you Should Add a Social Wall on Website
In this age of the internet, we all agree that the brand’s website can now be termed brand representative. Consumers often determine a brand’s quality and reputation based on their online presence. So, keeping in mind this important factor we have filtered the following benefits.
Refreshes the look and feel of the Website
Your dull and flat website might be an obstacle to your desired business goal. Afterall in this stiff competition who would like to have a boring website consisting of texts or few images.
Consumers would like to visit a website that provides a great vibe and enhances their browsing experience. The social wall on the website helps you in achieving this feat.
Imagine the impact you can create in the minds of your customers by displaying them vibrant and lively social media content. Imagine the improvement in the look and feel of your website.
Also, the tools that help you to embed social wall on the website often offer a wall customization feature. That means, you can personalize the widget as per your need by changing font size, font style, widget colors and more. This means you can further beautify the widget and make it pleasing to the eye.
Improves website engagement
There are millions of social media users uploading various content daily. Hence you can have a lack of content to display on the website. In simple words, you’ll always have tons of content to keep your visitors hooked on the website for long.
You have the option to embed various categories of content on your website. For example, you can showcase the content that has mentioned or tagged your social media handle. That means content uploaded by other users by adding your brand’s name to their post. It will help your visitors to trust your brand. Or you can even integrate your social media pages and showcase your content to provide your visitors content from your handles and showcase them your posts. These posts can be about different products or upcoming events and so on.
Also, by displaying a social wall on the website, your visitors get to see new content every time they visit your site. And even scroll through the wall to view more content. This eventually improves the visitors’ engagement with your website.
Offers a sneak into your social media presence
A strong social media presence is often regarded as a positive for a brand. Brands now thrive on having a robust presence and looking for different ways to market their brand’s social media pages. When you showcase content from your brand’s social media handles, it provides a sneak into your social media presence, and as the visitors have the option to follow your brand’s handle, it might eventually help you in strengthening your social media presence.
Boosts user-generated content related to your brand
You can even showcase content from other users using your brand’s mention as mentioned above. So, when you display content from your consumers on your website, it makes the consumers respected. And this might eventually encourage other users to post content using your page mention and enjoy their limelight on the website.
This builds a cycle, which eventually leads to boosting UGC related to your brand and helps you in achieving brand recognition and reputation.
Summing it up…
Having a well improved and pleasing website is a must in today’s time. You can have one by choosing to embed a social wall on the website. The benefits mentioned above are just handpicked to provide you with an idea of how beneficial they can be. There are more benefits associated with it that you can enjoy, but you have to have a social wall on your website.
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