NetFlorist: 15 Interesting Facts You Might Not Know

In case you did not know, NetFlorist is South Africa’s leading online florist and flower delivery website. They offer you flowers and floral hampers and gifts beyond your wildest dreams. There’s probably a lot that you don’t know about this site / business, but today my aim is to change that…

Here are 15 Interesting Facts You Might Not Know about NetFlorist

1. NetFlorist is the oldest ecommerce company in South Africa. They’ve been around since 1999.

2. NetFlorist was accidentally founded when three friends (Ryan Bacher, Lawrence Brick and Jonathan Hackner) experimented with online retail. They were asked to build an online test store for the South Africa wholesale giant Makro to showcase the possibilities of online retail.

3. The online test store was launched on Valentine’s Day in 1999 and was meant to close after a few days, but NetFlorist ended up making R30,000 in its first month.

4. As the company matured, the company made the important transition from internet start-up to retailer, and had to consequently learn key retailing theories such as margin and mark-up.

5. Over the years NetFlorist has become a household name as the largest flower and gifting supplier in South Africa.

6. The company does 2000 deliveries per day, Floral arrangements and flowers are delivered same day if ordered before 12 noon.

7. Gift deliveries vary depending on area which range from Pretoria and London all the way through to Cape Town and Sydney If you live in Port Elizabeth, Bloemfontein, Johannesburg, Pietermaritzburg, Manchester or Melbourne you have access to the best in floral arrangements and gifts. You reap the same rewards as you would if you resided in one of the larger spots in South Africa, the UK or Australia.

8. The online retailer has distributed over 2,5 million gifts and flower packages via its own hubs and supplier network.

9. Non-floral products now makes up almost half of NetFlorist’s business.

10. The retailer sources 70% of its flowers in South Africa and the other 30% from the rest of Africa.

11. Their international reach stretches as far as UK, Australia, USA and the rest of the globe.

12.  NetFlorist caters for occasions like Valentine’s Day, Mother’s Day, Father’s Day, Teacher’s Day, Grandparents’ Day, Boss’s Day, Christmas, Secretary’s Day, Birthdays, Anniversaries and more.

13. You can get a R50 voucher when you subscribe to NetFlorist’s emails.

14. Netflorist released this advert before Valentine’s Day in 2024…

Don’t forget Valentine’s Day folks, your other half might do this…

15. In 2008, Netflorist established their own warehouse in Johannesburg, followed by one in Cape Town, allowing for better control over the supply chain, improved service, and higher margins.

Well, there you have it, 15 Interesting Facts you might not have known about NetFlorist. If I’ve left out something important, feel free to comment below.

Thinking of spoiling your loved ones? Buy them some flowers or gifts today! It will turn their frown upside down.

Watch this space for updates in the Facts category on Running Wolf’s Rant.