What are proxies and why are they useful? It’s a fact that after you have finally managed to drive traffic to your website, website optimization is crucial in convincing your customers to take action. How well optimized it makes the difference between customers bouncing back or converting.
If your business targets audiences from different locations, it is important that your website is optimized for every location. After all, customers relate better when businesses present themselves in a way that is familiar to them. However, website optimization is easier said than done. The good thing is that proxies are making the process feel like a piece of cake.
What are proxies?
Proxies are tools that are designed to act as an intermediary between you and the website that you are browsing. Ideally, your internet service provider assigns you an IP address that you use to access the internet. However, most websites block an IP address that is used to access it multiple times, flagging it as spam.
When a proxy stands between you and the target website, it conceals your IP address such that the website reads the proxy’s address. You appear anonymous, thus you can access the website multiple times without the risk of being blocked. It also enables you to access websites from restricted locations by making you appear as if you are browsing from those locations. There are different types of proxies. Residential proxies in particular are attached to a specific location. This gives them higher anonymity and decreases the chances of being blocked significantly.
Proxies help your SEO strategy in web scraping; collecting data anonymously from the online platform. For instance, you can get into your competitors’ websites to see what they are doing differently. You can then leverage this data to create a better website optimization strategy.
Using proxies for location-based keyword research
Websites require content that is industry keyword rich for them to attract high-quality traffic. When customers send queries, the search engines scan the web for the best results and display them for the user. If you want your website to be at the top of the first page of the search engine results, you need to understand the right keywords that users in your industry are searching for. You can then use these keywords in your content creation for better chances of ranking higher.
However, keywords vary greatly from one location to another. If you are targeting different locations, it is only right that your content adopts these geo-based keywords. This also helps you create content that is relevant to different locations.
Using proxies, you can research keywords that are ranking better in different locations. Use these keywords in creating geo-targeted content and test how you rank with the new keywords.
Using proxies to test your website for localization in different locations
Website localization is very important if you want to offer the best user experience to your global customers. You want your customers to be able to access your website in their language. You also want to see prices quoted in their currencies and payment options that include the ones available in their country.
In addition, some customers are inclined to their cultures such that they only relate with businesses that respect their culture. In such cases, your website needs to adopt the acceptable colors, illustrations, and images in these countries.
Localization testing helps you see whether your website is performing as it should in different locations. For better results, it is best to run these tests from the locations that you are testing. When proxies redirect your online traffic, it appears as though you are browsing from that location. You can use different parameters to test how locals respond to your website. For instance, Etsy.com shows different currencies for different countries. You can use the same trick to see how conversions behave.
Using proxies to test geo-targeted ads
When your products resonate with specific groups of people, targeted campaigns and ads become necessary. This is because they allow you to send these campaigns to the specific audience, saving money in the process. However, for them to be successful, it is important that you get feedback on how the targeted groups are responding to them. You can then use this feedback to tailor-make them to their preferences.
You can build different campaigns for different locations and use proxies to collect feedback on the reception. This will guide you to create campaigns and ads that can help you remain relevant in these different locations.
Using proxies for location-based rank tracking
If you are driven to attract a global audience, your SEO ranking in other countries should matter just the same as that in your home country. Tracking how you rank in other locations will help your SEO efforts in those locations. With the report, you can start rethinking the best ways to enhance your rankings in the search engines in those locations.
With proxy servers from different locations, you can easily do a quick search on queries in your industry. This tool will bring you the search engine results as they would appear to users in those locations. This way, you can see where you rank in the SERPs in different locations. For more ways to improve your SEO strategy, you can contact SEO Consulting experts that will help you in the process.
Conclusion
Proxies have clearly revolutionized website optimization for businesses. However, it is good to understand what proxies are as well as the best ones to use for your business. After that, use them to track your website ranking, research industry’s most searched keywords as well as create effective geo-targeted ads and campaigns. You can also use proxies to enhance your localization strategy to appeal to people in different locations.
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