Jacaranda FM Announces Media Partnership With Bulls Daisies

Today Jacaranda FM, one of Mzansi’s favourite music radio stations announced it’s official media partnership with the Bulls Daisies – a pioneering South African women’s rugby team based at Loftus Versveld Stadium in Pretoria.

“We have a massive footprint in Gauteng where rugby, like music, is part of our culture and meant to be shared and enjoyed by everyone. To support this elite rugby team where women are gaining momentum and victories, aligns perfectly with our focus on purpose and enabling success.” says Deirdre King, Managing Director of Jacaranda FM

Jacaranda FM’s sport sponsorship focuses on aiding these elite women with the media support necessary for the Bulls Daisies to thrive in the up-and-coming field of women’s rugby.

The station well known for it’s music and purpose-driven work has been a media partner to the Vodacom Blue Bulls for over two decades,

“The synergy is natural and we are so proud to be supporting these triumphant teams that have become part of our entertainment ecosystem” remarks King.

Edgar Rathbone, Chief Executive of the Blue Bulls Company (BBCo) touts the partnership as a key milestone in taking women’s rugby to another level in the elite ranks.

“We have been intentional and aggressive in our approach to ensure that we equip the Daisies with as much professional standard support as we know any high-performance team requires. This includes commercial partnerships that will help us take the work they do and advance it even further.” says Rathbone

“The more people who watch the beautiful game of rugby, the more the game evolves, the more the players evolve, and this partnership with Jacaranda FM will ensure that we get that support for this winning team.” concludes Rathbone.

Jacaranda FM wants to bridge the awareness of the sponsorship gap, encourage listers and institutions to get behind the team, and elevate their impact on the world of women’s sport.

The Women’s Premier Division tournament was first played in 2003, two decades later, the Bulls Daisies – named after the Barberton Daisy that first appeared in the Blue Bulls crest in 1938 – became the first professional women’s rugby team in South Africa.

Jacaranda FM Media Partnership with Bulls Daisies

The first professional women’s rugby team in South Africa is now 35 team member strong and Bulls Daisies completed a perfect season in 2023, winning every single one of their games as they claimed the Women’s Premier Division title on a historic note.

Nelson Mandela had this to say about sport: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair”

“It’s hard to say it better than Madiba, but music works in much the same way as sport– bringing people from all walks of life together. It can be seen in a rugby stadium or a music concert, and our hope is that this partnership with powerful women will be seen and heard as they forge a new path for women in rugby.” adds King.

More info about Jacaranda FM

Jacaranda FM is a popular radio station broadcasting at 94.2 FM from Midrand, Gauteng, with a significant presence across South Africa. It holds a bilingual commercial license (English and Afrikaans) and covers regions including Gauteng, Limpopo, Mpumalanga, and the North West Province. The station has a national reach through streaming on its website and app.

Offering diverse content such as popular talent, easy-listening music, radio programming, social media engagement, concerts, online shopping, and events, Jacaranda FM has a multi-channel media brand. Additionally, the station is involved in sustainable community initiatives, exemplified by Good Morning Angels, a program aiding those in need for 18 years. With monthly engagement of over 4 million people, Jacaranda FM also serves as a platform for businesses to connect with a loyal South African community.

More info about The Blue Bulls Rugby Company

The Blue Bulls Company, also known as Vodacom Bulls, is a South African rugby franchise based in Pretoria, founded in 1938 as the Northern Transvaal Rugby Union. It is the most successful South African team in Vodacom Super Rugby, with four championship victories since 1996. The franchise has a rich history, winning 25 Currie Cup trophies, showcasing its dominance in domestic competitions.

Since 2021, the team has been part of the Vodacom United Rugby Championship, and starting from the 2022/23 season, it competes in the Heineken Champions Cup. In 2023, the franchise made history by launching the first professional women’s rugby team in South Africa, named the Bulls Daisies, which went on to win the 2023 Women’s Division with a perfect record of 14 wins from 14 matches.

Watch this space for updates in the General News category on Running Wolf’s Rant.

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