Global tech leader Epson has announced an exciting new partnership with international superstar Shakira, who joins the brand as its official ambassador for the Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region.
Known for her boundary-breaking career in music, business, and philanthropy, Shakira’s alignment with Epson marks a strategic collaboration rooted in shared values: creativity, empowerment, and innovation.
This new partnership supports Epson’s mission of making sustainable, accessible technology available to all—from students and educators to entrepreneurs and creators.
Inspiring Creativity Through “Imagine New Possibilities”
The campaign, titled “Imagine New Possibilities,” builds on Shakira’s existing collaborations with Epson in other global regions. It’s designed to inspire the next generation – encouraging youth to embrace imagination, explore their creative potential, and build confidence through hands-on experiences with Epson’s technology.
Whether it’s through print, projection, or design, Epson wants to create an environment where imagination thrives, and Shakira’s commitment to education, innovation, and creativity makes her the perfect face of this message.
Technology for Dreamers, Doers, and Storytellers
Epson’s wide range of visual and printing solutions supports a variety of users across life and work:
- Students can bring their ideas to life.
- Entrepreneurs and small businesses get tools to visualise and create.
- Educators benefit from immersive teaching tools.
- Families are empowered to capture and share memories.
Through innovation that’s intuitive and impactful, the company is helping users of all ages and stages turn big ideas into real-world results.
A Shared Vision of Empowerment
“Shakira’s passion for creativity and education mirrors our own values,” said Timothy Thomas, Country Manager at Epson South Africa.
“We believe in giving people the tools to unlock their potential—and that starts with making technology accessible, sustainable, and inspiring. With Shakira as our ambassador, we hope to spark imagination across our region and beyond.”
The partnership officially launched on July 1st, and fans will see Shakira featured in digital campaigns, retail activations, and educational outreach initiatives throughout the META-CWA region.
More info about Shakira
An award-winning global icon with multiple Grammys and Latin Grammys, Shakira is not only known for her music but also her humanitarian efforts as a UNICEF Goodwill Ambassador.
She continuously explores new creative paths, pushing limits and delivering powerful messages. Her collaboration with Epson adds another bold chapter to her already dynamic career.
More info about Epson
Epson is a global technology innovator with a philosophy rooted in precision, efficiency, and sustainability. From home and office printing to industrial manufacturing, visual display, and lifestyle solutions, Epson aims to improve lives through smart, eco-conscious design.
The company is working toward a carbon-negative future and plans to eliminate the use of exhaustible underground resources by 2050.
The company’s META-CWA regional office serves over 80 countries across the Middle East, Türkiye, Africa, and Central & West Asia. Bringing the best of Japanese innovation to one of the world’s most dynamic regions, The company’s regional team is focused on delivering sustainable, high-quality solutions across printing, scanning, display, manufacturing, and more.
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