The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard reports that Jacaranda FM has become the leading radio station for online audiences in Gauteng and KwaZulu-Natal during the second quarter of 2024.
According to the industry organisation’s audience data across the months of April through June, independent radio station Jacaranda FM garnered an impressive 5.64 million page impressions during this period, nearly 1 million more than its closest competitor East Coast Radio, which recorded 4.7 million page impressions during the same time.
Other radio station sites that enjoyed high online page impressions during this period included Sepedi-, Zulu- and Tswana-language stations Thobela FM, Ukhozi FM and Motsweding FM, respectively.
The Jacaranda FM website offers a rich online experience, allowing visitors to stream the station live and access a comprehensive news platform featuring the latest stories, sports updates, and entertainment news. The site also highlights the station’s Good Morning Angels initiative, competitions, events, and award-winning audio-on-demand content.
“We are thrilled with the positive response from our online audience,” says Deirdre King, Managing Director at Jacaranda FM. “This achievement reflects our commitment to providing engaging and relevant content across all platforms. Our listeners are central to everything we do, and we are dedicated to continuously enhancing their experience with us.”
The station’s robust online presence demonstrates its ongoing efforts to connect with its audience in meaningful ways, ensuring listeners can access their favorite content anytime, anywhere.
The station’s mix of music, news, and community-focused initiatives continues to resonate with a diverse and growing audience, both on-air and online.
More info about Jacaranda FM
Jacaranda FM, broadcasting on 94.2 FM from Midrand, Gauteng, is one of South Africa’s most popular radio stations, with a significant presence across the country.
The station holds a bilingual commercial license, airing in both English and Afrikaans, and reaches listeners in Gauteng, Limpopo, Mpumalanga, and the North West Province.
In addition to its regional broadcast, the radio station has a national reach through streaming audio available via the World Wide Web and the Jacaranda FM App.
This multi-channel media brand offers a variety of popular talent, easy-listening music, radio programming, social media engagement, concerts, online shopping, and sporting and social events.
Jacaranda FM’s commitment to sustainable community initiatives is a core part of its identity, with the Good Morning Angels program supporting individuals and communities in need for the past 19 years.
The station engages with over 4 million people across its platforms each month, providing market access for thousands of businesses looking to connect with a dedicated South African audience.
Watch this space for updates in the Music News category on SA Music Zone.
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