What are the rules when it comes to creating an effective business website? Today we answer this question in detail. Let me level with you, I write quite a bit of web copy. But when I work on an online copy, before I even write the first word, I research the websites of my client’s competition. I need to get a feel for what else is out there in my client’s industry – both the good and the bad – so that I know how to properly position my client. And over the years, I’ve seen quite an eyeful. So…