“Elektrik Ram” is the new single and title track from South African stoner rock reprobates Ruff Majik’s upcoming album.
Ruff Majik Vocalist and guitarist Johni Holiday’s quick stint in a mental wellness facility brought on the lyrics and structure of “Elektrik Ram”
“What started as a fun ditty, emulating the sound of Siamese Dream era Smashing Pumpkins, became a triumphant battle song chronicling the power of picking up where you left off and trying again.” Explains Johni.
“Conquering dependency on medication and machines (as a replacement for human contact) to step out victorious. It’s a song about not letting go of rage but using it instead to break through the barriers of modern living.”
The first gasps of air this song took was a three-part harmony that Johni wrote using only his acoustic guitar and a tape recorder to lay down the ideas. From there it was presented to the other members of the band, with the idea of making a relentless juggernaut of a song. According to Johnni “It should sound like a swarm of bees, but with an uplifting crescendo”
Lyrically, Holiday referenced the feeling of being incapacitated on a hospital bed and combined it with an allegory for oppressive and dogmatic religious views, to drive the point home that “fate will not grant you any favours, you must take them.”
Crank up Ruff Majik‘s “Elektrik Ram” below:
Ruff Majik just keeps on re-inventing themselves at every hook and turn, but in a fucking good way. My rock-loving ears are loving what they are doing. I think that’s the only way that I can describe it. I know it’s only January in 2023, but this has to be one of the best rock tracks of the year.
The track is available on all major music streaming platforms! Stream it HERE.
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