South African pop artist Max More continues his upward trajectory with the release of his brand-new single, “Cherry”. Blending infectious pop melodies with funky production and heartfelt storytelling, the track is Max More’s most personal and sonically adventurous release to date.
An irresistible anthem about the excitement, uncertainty and emotional pull of falling for someone who keeps drawing you back in, “Cherry” sees him further establish his own sound within South Africa’s contemporary pop landscape.
Max More Takes His Production to the Next Level With “Cherry”
Entirely produced by the artist himself, “Cherry” represents an important milestone in his development as an artist. Built from the ground up, the single showcases his growth as both a songwriter and producer, combining fresh textures, infectious rhythms and a more refined sonic identity.
Taking complete creative ownership of the production allowed Max More to experiment with different sounds while creating a track that feels distinctly his own.
“Cherry” Is an Anthem for the Hopeless Romantics
At its heart, “Cherry” explores the magnetic push-and-pull of a new romance filled with mixed signals, uncertainty and undeniable chemistry. Like the sweetness suggested by its title, the relationship at the centre of the song is addictive and difficult to walk away from, even when you know it may not be good for you.
Max More describes the track as being made for hopeless romantics, capturing the electric tension of being drawn towards someone who continues to pull you back in.
Driven by playful production, irresistible grooves and infectious energy, “Cherry” invites listeners onto the dancefloor while telling an emotionally honest story about longing, hope and vulnerability.
Max More Continues His Impressive Rise
“Cherry” builds on the momentum Max More has generated with his previous releases.
His debut single, “Stuck on You”, introduced audiences to his heartfelt songwriting and established him as an exciting new voice in South African pop. The track went on to spend more than 24 weeks on the 5FM Top 40 and reached number one on the 5FM Indie Chart for three consecutive weeks.
Earlier this year, “Hot & Heavy” continued that momentum, reaching number one on the 5FM Indie Chart for two consecutive weeks.
With “Cherry”, Max More takes another step forward, delivering what is arguably his most confident and authentic release yet.
Who Is Max More?
At just 20 years old, Max More is a singer, songwriter and producer creating music at the intersection of pop and indie pop. Raised in a family with strong musical connections, he developed a passion for performing from an early age through choir, theatre and the performing arts.
By the beginning of high school, Max More had already committed to pursuing music professionally. Over the past eight years, he has continued refining his songwriting, production skills and artistic identity.
After completing school in 2024, Max More took the next step by releasing his own music, embracing vulnerability and authentic storytelling as the foundation of his work.
Max More Uses Music to Tell Personal Stories
Max More’s songwriting explores love, heartbreak, self-discovery and the emotional complexities that connect us all. For the young artist, music is both a creative outlet and a form of therapy.
Each release draws from his personal experiences and ongoing journey of growth, with the goal of making listeners feel understood through honest and relatable storytelling.
As he continues to develop as both a vocalist and producer, Max More is shaping a sound that is uniquely his own, built around emotion, authenticity and connection.
“Cherry” Marks a New Chapter
With its funky production, infectious energy and emotionally honest songwriting, “Cherry” represents another significant step forward for Max More.
The single further establishes him as one of South Africa’s exciting emerging pop artists while showcasing an artist becoming increasingly confident in his ability to write, produce and tell his own stories.
“Cherry” is available now on all major streaming platforms. Stream/download it HERE.
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