Great news music fans! PH FAT and Mac Motel have teamed up with Cape Town director Rob Smith to launch their latest track, the nostalgic love jam Keep You Safe. The mellow music and quirky styling of the video counter PH FAT’s usual dark presence and sound, but the video’s ambiguities will run amok in viewers’ minds.
“It’s kind of an ode to all my high school crushes, you know? Like an ode to making mix tapes, and buying two tickets to a dance, and playing out whole lifetimes in your head while you daydream in maths class,” says the rapper. “There’s also an elusiveness to that high school crush and a loss of naivety that happens as a person works through it and grows up. I wanted to capture all of that.”
“I’ve been working on really smooth hip hop joints on the sly since about 2012; really just for me to listen to,” says beat maker Mac Motel, also better known for his darker work with Sedge Warbler and Dank. “I showed some of it to Mike and it was obvious that he’d been repressing some of his own inclinations to make some more mellow stuff. It was new territory for both of us sonically but it just felt like a rad match.”
Director Rob Smith kick-started his career directing Stereo Kids for The Plastics in 2012. More recently he took a three-year hiatus from music videos to establish himself as one of South Africa’s top advertising directors, winning 25 awards around the world. When he heard that PHFAT was sitting on fresh content, he jumped at the opportunity to return to his roots and indulge his quirkier side – an opportunity only a phone call away thanks to being the rapper’s high school cohort.
Velocity Films produced Keep Me Safe, which was shot by Pierre De Villiers and edited by Rob with Paul Speirs at New Creation Collective. Check out the video below:
PH Fat is definitely one of my favorite local acts, simply because they are quite unique in the SA Music scene and because they always deliver amazing live performances (Oppikoppi and Mieliepop Festival come to mind). If you have not seen them live yet, you should definitely make a plan.
Watch this space for regular updates in the Music Videos category on Running Wolf’s Rant.
🐺 Support Us: Buy us a coffee, it will help us to bring you more content.
📬 Become part of the Wolf Pack: Subscribe to our newsletter to stay in the loop.
🔍 Explore our site: Scroll down to see related and featured posts. You're also welcome to check out our Music, Screen or Knowledge Hubs. Alternatively, feel free to check out our Popular Articles.
📐 Afrikaanse Mense: Check bietjie ons Afrikaanse Hoekie uit.
🕳️ Go Down The Rabbit Hole: Read Random Facts or Watch a Random Music Video.
📅 Find Something To Do: Check out our Featured Upcoming Events or our SA Gig Guide.
Featured Articles
Looking for a gift for that special person in your life? Check out Netflorist.co.za, South Africa's top online florist and gift service. They offer flowers, gifts, and hampers for all occasions AND reliable nationwide delivery.
